Independent Board Director (Performance AdTech)

Appodeal, Inc.

Job Overview

Location

USA (Remote) / Barcelona, Spain

Job Type

Full-time

Full Job Description

📋 Description

• Serve as an Independent Board Director for Appodeal, Inc., providing strategic guidance to the CEO and leadership team on the development of a machine learning-powered performance demand-side platform (DSP).
• Contribute to board discussions on DSP product strategy, advertiser acquisition and growth, competitive positioning in performance advertising, and machine learning-driven ad optimization.
• Offer independent, high-level strategic insight into performance advertising market dynamics, industry trends, and emerging competitive threats.
• Leverage deep operator-level experience from leading performance advertising platforms to advise on the design, scaling, and monetization of ML-based bidding systems.
• Support the evaluation of major strategic initiatives related to Appodeal’s advertising infrastructure, DSP, and SSP ecosystems.
• Provide perspective on industry partnerships and ecosystem developments to ensure Appodeal remains aligned with evolving performance advertising standards.
• Engage in quarterly board meetings and participate in occasional strategic discussions with executive leadership—this is a non-executive, non-operational role with no day-to-day responsibilities.
• Utilize an established industry network to connect Appodeal with key stakeholders, partners, and thought leaders in the performance advertising and mobile app monetization space.
• Apply long-term thinking to help shape the development of a durable, global performance advertising platform that enables advertisers to acquire users efficiently through data-driven optimization.
• Challenge assumptions constructively while maintaining an independent mindset aligned with Appodeal’s mission to empower successful mobile app businesses.
• Remain informed on advancements in programmatic advertising, algorithmic bidding, and real-time ad auction systems to inform board-level decision-making.
• Contribute to discussions on how Appodeal’s broader ecosystem—including advertising infrastructure, DSP, SSP, and mobile game publishing—can be strategically aligned to maximize performance outcomes.
• Commit approximately four weeks per year to board-related activities, including preparation, meetings, and ad-hoc consultations with leadership.
• Represent the board’s fiduciary duty by ensuring strategic decisions support the company’s profitability, global growth, and technological leadership in mobile app monetization.

🎯 Requirements

• Deep expertise in performance advertising platforms, particularly DSPs powered by machine learning and optimization algorithms
• Operator-level leadership experience from leading performance advertising or performance marketing infrastructure companies
• Strong industry network and relationships within the performance advertising ecosystem
• High strategic judgment and ability to provide independent, board-level guidance
• Willingness to challenge assumptions constructively and think long-term about durable technology platforms
• Proven track record in advising on advertiser growth, retention, and competitive positioning in programmatic advertising

🏖️ Benefits

• Opportunity to influence the strategic direction of a profitable, globally operating company in the mobile app monetization space
• Minimal time commitment of approximately four weeks per year
• Collaborate with a diverse, internationally dispersed team of top-tier professionals
• Contribute to building a world-class, ML-driven performance advertising platform with global impact

Skills & Technologies

Remote

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Appodeal, Inc.

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About Appodeal, Inc.

Appodeal is a supply-side monetization platform that enables mobile app publishers to manage and optimize ad inventory across multiple networks through a single SDK. It aggregates demand from major ad sources, applies real-time bidding, and provides analytics for revenue and user engagement. Founded in 2014, the company serves indie developers and large studios worldwide, offering mediation, user acquisition, and growth tools without requiring exclusivity or long-term contracts.

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