Job Overview
Location
Canada
Job Type
Full-time
Category
Marketing Manager
Date Posted
February 24, 2026
Full Job Description
📋 Description
- • As the Integrated Brand Marketing Manager – Retail & Services at Sur La Table, you will be at the forefront of shaping and executing innovative marketing strategies designed to amplify our renowned in-store experiences, robust retail programs, and unique service-led offerings. This pivotal role is instrumental in connecting our physical retail presence and customer-centric services with broader brand objectives, driving both engagement and commercial success.
- • You will be responsible for the strategic development and meticulous execution of integrated marketing plans that resonate with our target audience, highlighting the unique value proposition of Sur La Table's retail and service components. This involves a deep understanding of the customer journey, identifying key moments of need and opportunity to weave the Sur La Table brand into their lives.
- • Reporting to the Sr. Manager of Integrated Marketing, you will collaborate closely with cross-functional teams, including Merchandising, Store Operations, Digital, Creative, and Analytics, to ensure a cohesive and impactful go-to-market strategy. Your insights and leadership will guide the 'what' for Retail & Services initiatives, ensuring alignment with overall brand messaging and business goals.
- • A core aspect of this role involves crafting customer-led strategies that seamlessly integrate store experiences, specialized services (such as culinary classes and private events), and everyday moments of need with Sur La Table's brand equity. You will translate these strategies into actionable marketing plans that drive customer acquisition, retention, and increased lifetime value.
- • You will own the development of comprehensive marketing campaigns from ideation through to execution and analysis. This includes defining campaign objectives, target audiences, key messaging, channel strategies, and measurement frameworks, ensuring all activities are designed to achieve measurable commercial outcomes and enhance brand perception.
- • This role requires a strategic thinker with a strong understanding of the retail landscape and the evolving consumer. You will leverage market research, competitive analysis, and customer data to identify trends, uncover opportunities, and inform marketing strategies for our diverse range of products and services.
- • You will be responsible for managing marketing budgets, allocating resources effectively to maximize ROI, and tracking campaign performance against key metrics. This includes providing regular reports and insights to leadership, highlighting successes, challenges, and recommendations for optimization.
- • Developing compelling narratives and creative briefs that inspire our internal teams and external partners to bring the Sur La Table brand to life across all touchpoints. You will ensure that all marketing communications are on-brand, consistent, and effectively communicate the unique benefits of our retail and service offerings.
- • You will play a key role in elevating the Sur La Table brand within the competitive retail and culinary services market. This involves understanding our unique selling propositions – from our exclusive and premium-quality goods to our unparalleled culinary expertise and inspiration – and translating these into impactful marketing initiatives.
- • The ideal candidate will possess a strong ability to think holistically about the customer experience, recognizing how marketing efforts in the retail and services space contribute to the overall brand journey and customer loyalty. You will be adept at identifying synergies between different marketing channels and customer touchpoints.
- • You will contribute to the strategic planning process for the Integrated Marketing team, providing expert input on the Retail & Services category. This includes anticipating future market needs and developing proactive marketing strategies to meet them.
- • This role offers a unique opportunity to make a significant impact on a beloved brand known for its commitment to happiness through cooking and sharing good food. You will be instrumental in driving growth and deepening customer relationships by effectively marketing our exceptional in-store experiences and valuable services.
- • You will be a champion for the Sur La Table brand, ensuring that all marketing activities reflect our passion for culinary excellence, quality products, and inspiring customer experiences.
- • You will collaborate with the digital marketing team to ensure seamless integration of online and offline marketing efforts, creating a unified brand experience for our customers.
- • You will be responsible for understanding and communicating the value of our avocational cooking programs and other services, positioning them as essential components of the Sur La Table offering.
- • You will contribute to the development of promotional calendars and ensure timely execution of all marketing campaigns related to retail and services.
- • You will analyze campaign performance data to identify key learnings and optimize future marketing efforts, ensuring continuous improvement and maximum impact.
- • You will work closely with the creative team to develop engaging marketing collateral, including in-store signage, email campaigns, social media content, and digital advertisements, all tailored to the Retail & Services segments.
- • You will be a key player in driving traffic to our stores and encouraging participation in our various service offerings, ultimately contributing to the overall commercial success of Sur La Table.
- • You will stay abreast of industry trends and best practices in integrated marketing, retail marketing, and brand management, bringing fresh perspectives and innovative ideas to the team.
- • You will be responsible for ensuring brand consistency across all marketing communications and customer touchpoints within the Retail & Services domain.
- • You will contribute to fostering a culture of collaboration and innovation within the marketing team, working effectively with colleagues to achieve shared goals.
- • You will be empowered to take ownership of your projects and drive them to successful completion, demonstrating initiative and a results-oriented mindset.
- • You will be a key contributor to the Sur La Table mission of creating happiness through cooking and sharing good food, by effectively marketing the channels through which this experience is delivered.
🎯 Requirements
- • Proven experience in developing and executing integrated marketing strategies, with a strong focus on retail and/or service-based businesses.
- • Demonstrated ability to translate business objectives into effective marketing plans and campaigns that drive measurable results.
- • Strong understanding of the full marketing mix, including digital, social, email, in-store, and experiential marketing.
- • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- • Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
- • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- • Experience in the culinary, home goods, or lifestyle retail sectors is a plus.
- • Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- • Proficiency in marketing analytics tools and platforms.
- • Ability to collaborate effectively with cross-functional teams.
🏖️ Benefits
- • Competitive salary and performance-based bonus opportunities.
- • Comprehensive health, dental, and vision insurance plans.
- • Generous paid time off (PTO) and holiday schedule.
- • Employee discount on Sur La Table products.
- • Opportunities for professional development and career advancement.
- • Remote work flexibility within Canada.
Skills & Technologies
Go
Remote
About CSC Generation Holdings, Inc.
CSC Generation Holdings is a private investment and technology holding company that acquires distressed retail brands and transforms them into digitally native, omnichannel businesses. It operates a portfolio of home furnishing, apparel, and consumer brands, integrating e-commerce, logistics, and data-driven merchandising to revive legacy retailers and serve customers across the United States.
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