Lead Creative Strategist - UK

Bjak Sdn. Bhd.

Job Overview

Location

United Kingdom

Job Type

Full-time

Full Job Description

📋 Description

• Lead the creative strategy for BJAK’s new UK brand, defining and evolving brand voice, messaging, and content architecture across digital channels
• Conduct creative discovery through research into UK market campaigns, social trends, and user behavior to identify high-impact messaging angles
• Develop strategic campaign concepts that transform data-driven insights into actionable blueprints for digital content, with a focus on performance-driven outcomes
• Translate strategic concepts into executable digital assets, including high-volume video ads, short-form scripts, and mobile-first content, owning end-to-end production workflows
• Partner with internal teams to analyze campaign performance metrics (CTR, conversion rates, CPA, ROAS) and iterate creative assets to optimize acquisition efficiency
• Ensure all digital content remains aligned with BJAK’s established UK brand voice while pushing creative boundaries and experimenting with innovative formats
• Manage complex cross-functional workflows involving design, production, and analytics teams to deliver high-quality assets on tight deadlines
• Maintain ownership of creative production pipelines from concept through delivery, ensuring consistency, quality, and scalability across all digital touchpoints
• Use performance data to critique, refine, and scale creative concepts, driving continuous improvement in campaign effectiveness and cost efficiency
• Collaborate directly with leadership to shape and execute the full brand strategy for the UK market, from initial vision to measurable outcomes
• Operate within a flat, high-output team culture that prioritizes ownership, speed, and execution over hierarchy or bureaucracy
• Contribute meaningfully to company mission by building superior application platforms that digitize industries and improve societal efficiency
• Work remotely across the UK with flexibility to operate independently while maintaining alignment with team goals and brand standards

🎯 Requirements

• 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
• Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
• Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
• Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
• Proficiency with design tools and video production/editing software
• Strong project management skills and ability to manage complex cross-functional workflows

🏖️ Benefits

• Lead the creative vision for BJAK’s new UK brand
• Collaborate directly with leadership and own brand strategy end-to-end
• Be part of a high-performance team that values ownership, speed, and smart execution
• Competitive compensation, flat hierarchy, and zero-politics culture
• Remote work flexibility across the UK

Skills & Technologies

Senior

Remote

£55k-85k

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Bjak Sdn. Bhd.

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About Bjak Sdn. Bhd.

Bjak operates Malaysia’s largest digital auto-insurance marketplace, enabling instant price comparison and online purchase of motor coverage from leading insurers. The platform uses proprietary technology to simplify complex tariffs, deliver personalised quotes and e-policy issuance within minutes, eliminating paperwork and agent visits. Licensed by Bank Negara Malaysia, Bjak also offers road-tax renewal, accident assistance and claims support, serving millions of drivers nationwide while partnering with insurers to increase digital distribution efficiency and customer reach.

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