Job Overview
Location
Sydney
Job Type
Full-time
Category
Marketing
Date Posted
June 3, 2026
Full Job Description
đź“‹ Description
- • Lead the design, implementation, and optimization of Deputy’s marketing operations function, ensuring alignment with global revenue goals and customer lifecycle strategies.
- • Own and manage the end-to-end operation of marketing automation platforms, including campaign execution, workflow design, lead scoring, and nurturing sequences across multiple channels.
- • Evaluate and consolidate Deputy’s current dual-marketing automation platform environment into a unified, scalable, and future-ready martech stack with a focus on reducing complexity and increasing efficiency.
- • Drive data quality initiatives across marketing systems, ensuring accurate segmentation, clean lead data, and reliable reporting for sales and marketing teams.
- • Design and maintain attribution models that accurately measure marketing’s impact on pipeline and revenue, enabling data-driven budget allocation and performance optimization.
- • Collaborate closely with Sales, Customer Success, and Product teams to align marketing operations with broader revenue technology ecosystems, including CRM, analytics, and customer data platforms.
- • Develop and document standardized operating procedures for campaign deployment, A/B testing, lead handoff, and performance reporting to ensure consistency and scalability.
- • Implement robust reporting dashboards and KPI frameworks to track campaign performance, ROI, and funnel metrics across regions and customer segments.
- • Champion the responsible and creative use of AI tools within marketing operations to automate repetitive tasks, enhance personalization, and uncover insights from large datasets.
- • Provide training and support to marketing team members on platform usage, data hygiene practices, and automation best practices to foster adoption and reduce dependency on technical resources.
- • Partner with IT and security teams to ensure compliance with data privacy regulations and secure handling of customer information across all marketing systems.
- • Act as the primary point of contact for vendor management, contract renewals, and feature evaluations of marketing technology tools.
- • Proactively identify bottlenecks in marketing workflows and lead cross-functional initiatives to streamline processes, reduce manual effort, and improve time-to-market for campaigns.
- • Stay current with industry trends in martech, automation, and AI-driven marketing to continuously evolve Deputy’s operational capabilities.
- • Support global marketing teams by providing localized operational guidance while maintaining centralized standards for branding, compliance, and data integrity.
🎯 Requirements
- • Deep expertise in Marketo as a primary marketing automation platform
- • Proven experience managing and consolidating multiple marketing automation systems into a unified stack
- • Strong understanding of martech architecture and integration with CRM, analytics, and revenue systems
- • Demonstrated success in designing attribution models and measuring marketing ROI
- • Experience implementing data quality and hygiene processes in marketing systems
- • Ability to lead cross-functional initiatives and train non-technical teams on marketing operations tools
🏖️ Benefits
- • Opportunity to work at a global SaaS unicorn with a mission to improve the lives of hourly workers
- • Empowerment to use AI tools creatively and responsibly in daily work with dedicated training and support
- • Collaborative environment with global teams across Sydney, Melbourne, San Francisco, and London
- • Exposure to cutting-edge marketing technology and innovation in workforce management
Skills & Technologies
Apache Spark
Senior
Remote
About Deputy Systems Inc.
Deputy provides cloud-based workforce management software that enables businesses to schedule shifts, track time and attendance, manage leave, and communicate with teams. The platform offers mobile apps for employees and managers, integrates with payroll and POS systems, and serves retail, hospitality, healthcare, and other industries requiring flexible staffing solutions.
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