Lead Product Manager - Growth

📋 Description

• • Voodoo, a global leader in mobile entertainment with over 7 billion downloads and 200 million active users, is seeking a visionary Lead Product Manager to spearhead the evolution of its Voodoo Growth Platform (VGP). This pivotal role sits at the dynamic intersection of Growth marketing, AdTech, and cutting-edge AI, empowering Voodoo's user acquisition operations to achieve unprecedented speed, intelligence, and scale.
• • As the Lead Product Manager for the VGP, you will be instrumental in shaping the future of automated growth strategies. The VGP is a critical internal product designed to streamline and optimize the distribution of tens of thousands of creatives across numerous ad networks and campaigns annually. It is the engine that drives Voodoo's ability to acquire users efficiently and effectively, continuously pushing the boundaries of performance monitoring, decision-making, and playable ad production.
• • Your primary responsibility will be to define and champion the long-term vision and strategic roadmap for the VGP. This involves identifying key opportunities for automation and innovation that will directly impact Voodoo's global user acquisition efforts. You will translate complex business needs into actionable product strategies, ensuring alignment with Voodoo's overarching growth objectives.
• • A significant aspect of this role involves building and scaling sophisticated systems to automate core user acquisition processes. This includes automating campaign launches, streamlining creative uploads, and managing cross-network distribution with unparalleled efficiency. You will be responsible for ensuring these systems are robust, reliable, and capable of handling Voodoo's massive operational volume.
• • You will play a leading role in integrating advanced AI-driven features into the VGP. This encompasses automating complex bidding strategies, optimizing campaign setup through intelligent algorithms, and enhancing overall performance through AI-powered insights. Your work will directly contribute to Voodoo's adoption of next-generation automation technologies in the AdTech space.
• • Close collaboration with engineering and tech leads will be paramount. You will partner with these teams to architect and deliver high-performance, scalable, and resilient systems. This requires a deep understanding of technical challenges and the ability to translate product requirements into clear technical specifications, fostering a strong partnership between product and engineering.
• • You will work hand-in-hand with the dedicated Growth teams across Voodoo to gain a profound understanding of their day-to-day operational challenges and pain points. By deeply immersing yourself in their workflows, you will identify opportunities to leverage automation and product development to solve these problems, turning operational friction into strategic advantage.
• • Cross-functional collaboration extends to Product Managers across Voodoo. You will proactively engage with these peers to anticipate dependencies, identify potential conflicts, and ensure alignment of roadmaps, fostering a cohesive product development environment across the organization.
• • Enhancing data-driven decision-making is a core objective. You will be responsible for improving the performance tracking, reporting, and experimentation frameworks within the VGP. This involves ensuring that Voodoo's growth teams have access to accurate, timely, and actionable insights to inform their strategies and optimize campaign performance.
• • Ensuring the robustness, monitoring, and operational excellence of the VGP is critical. You will establish best practices for platform stability, implement effective monitoring solutions, and drive continuous improvement in operational efficiency and reliability.
• • A key challenge will be to expertly balance the need for short-term operational efficiency gains with the imperative of long-term platform scalability and technical excellence. This requires strategic foresight and the ability to make trade-offs that support sustainable growth and innovation.
• • Finally, you will champion and foster a culture of automation-first thinking across all Growth operations. By evangelizing the benefits and capabilities of the VGP, you will empower teams to embrace automation as a fundamental driver of success.
• • This role offers a unique opportunity to shape a critical internal product that directly impacts the success of one of the world's leading mobile game publishers, leveraging your expertise in product management, AdTech, and AI to drive significant business outcomes.