Job Overview
Location
United States
Job Type
Full-time
Category
Marketing
Date Posted
May 28, 2026
Full Job Description
📋 Description
- • Lead Product Marketing Manager role at Dave Inc., a financial app focused on leveling the financial playing field for underserved Americans through products like ExtraCash and upcoming BNPL offerings.
- • Define customer segmentation and targeting using data-backed insights on behavior, attitudes, and product usage to inform positioning, value propositions, and go-to-market strategy for both existing and new products.
- • Partner with Product, Design, Research, Analytics, and Marketing teams to establish scalable product marketing processes, drive new product 0→1 launches, and ensure member insights shape roadmaps and business outcomes.
- • Own end-to-end product marketing execution in a fast-moving, ambiguous environment with high visibility and accountability, directly influencing what Dave builds and how millions adopt its financial tools.
🎯 Requirements
- • 7+ years of product marketing experience on consumer-facing products
- • Required: B2C fintech product marketing experience
- • Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
- • Strong data fluency with experience partnering closely with Analytics and Research
- • Track record of influencing senior leaders in fast-moving, ambiguous environments
- • Exceptional communicator who can simplify complex ideas into clear, actionable direction
🏖️ Benefits
- • Flexible hours and virtual-first work culture with a home office stipend
- • Premium Medical, Dental, and Vision Insurance plans
- • Generous paid parental and caregiver leave
- • 401(k) savings plan with matching contributions
- • Financial advisor and financial wellness support
- • Flexible PTO and generous company holidays, including Juneteenth and Winter Break
Skills & Technologies
About Dave Inc.
Dave is a financial technology company that offers a mobile application designed to help users manage their finances. Its core services include early access to paychecks, overdraft protection, and budgeting tools, aiming to reduce financial stress and avoid costly bank fees. The company partners with employers to provide financial wellness benefits to their employees. Dave operates in the fintech industry, focusing on consumer banking and financial management solutions through a subscription-based model and interchange fees.
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