Lead Product Marketing Manager - Verticals

Ramp Business Corporation

Job Overview

Location

New York, NY (HQ)

Job Type

Full-time

Full Job Description

📋 Description

• We are hiring a Lead Product Marketing Manager, Verticals to turn differences in financial operations into a durable growth advantage.
• You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector.
• You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.
• This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.
• Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
• Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
• Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
• Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
• Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
• Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
• Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
• Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
• Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
• Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
• Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.

🎯 Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
• Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
• Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
• A record of influencing product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
• Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
• Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
• Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
• High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
• Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

🏖️ Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation support to NYC or SF (as needed)
• Group medical, dental, and vision coverage through Sun Life
• Life, AD&D, and disability coverage
• Fertility drug coverage (up to $4,000 lifetime)
• Group Retirement Plan with employer match (RRSP + DPSP)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
• Employee Assistance Program and virtual care through Lumino Health
• Private medical insurance through Freedom Elite
• Virtual GP and at-home care via eMed x Livi
• Workplace pension through Penfold, with salary sacrifice option
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Skills & Technologies

Senior

Onsite

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Ramp Business Corporation

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About Ramp Business Corporation

Ramp Business Corporation provides corporate finance automation software that combines corporate cards, expense management, bill payments, accounting integrations and procurement controls into one platform. The company issues physical and virtual cards, captures receipts via OCR, enforces spend policies, and offers real-time analytics to reduce costs. Founded in 2019 and headquartered in New York City, it serves businesses from startups to large enterprises, focusing on replacing legacy expense systems with automated workflows. Ramp earns interchange revenue from card transactions and subscription fees from its software suite.

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