Leads Generation (AI-driven), SME & Growth

Airwallex (UK) Limited

Job Overview

Location

CN - Shenzhen

Job Type

Full-time

Full Job Description

📋 Description

• As a Leads Generation (AI-driven), SME & Growth specialist at Airwallex, you will play a pivotal role in powering the company’s global growth engine by identifying, qualifying, and nurturing high-potential business leads using cutting-edge AI tools and data-driven strategies. Your work directly fuels sales pipeline health and revenue growth for a fintech unicorn serving over 200,000 global businesses, including industry leaders like Brex, Rippling, Qantas, and SHEIN.
• You will operate at the intersection of marketing, sales, data, and product, leveraging AI to transform raw lead data into actionable insights, ensuring the sales team receives prioritized, high-intent prospects while continuously refining models and processes to improve conversion efficiency across the lead lifecycle.
• Conduct systematic lead generation across multiple channels including website registrations, event lists, online forms, and third-party platforms, then structure, cleanse, and categorize leads for downstream use.
• Apply business firmographics (industry, company size, use case, etc.) to score and prioritize leads, creating a high-quality lead pool tailored to sales team needs and regional go-to-market strategies.
• Utilize and optimize internal and external AI tools—such as lead scoring models, intent detection systems, and auto-tagging engines—to improve lead identification accuracy and efficiency; collaborate with data and product teams to suggest model enhancements based on business logic and performance feedback.
• Monitor AI tool performance through data analysis, iteratively refining lead acquisition and scoring strategies to maximize ROI and reduce manual effort.
• Leverage AI-assisted writing tools to generate and personalize outreach at scale (email templates, SMS/IM copy, call scripts), improving open and response rates through intelligent personalization and tone adaptation.
• Design and execute AI-driven automated nurture workflows, segmenting leads by intent level and delivering timed, relevant content to increase activation and conversion rates.
• Run A/B tests on AI-generated content and analyze results to continuously optimize messaging effectiveness and conversion funnels.
• Produce regular lead funnel analytics (acquisition → outreach → activation → conversion), identify bottlenecks, and recommend data-backed process improvements to sales, marketing, and operations teams.
• Partner cross-functionally to streamline lead handoff processes, enhance CRM data quality, and ensure seamless lead lifecycle management across systems and teams.
• Stay current on industry best practices and emerging AI applications in marketing and sales, translating insights into actionable optimization initiatives.
• Develop and maintain SOPs and playbooks for lead generation and AI tool usage; train and enable sales and marketing teams on best practices for AI-assisted outreach, lead scoring, and follow-up strategies.
• Join a high-impact, fast-moving growth team at a globally recognized fintech leader valued at US$8 billion, where your contributions directly influence scalable customer acquisition and revenue expansion.
• Work alongside world-class talent in sales, marketing, product, and data science, gaining hands-on experience in applying AI to real-world B2B growth challenges at scale.
• Accelerate your professional development through structured training, mentorship, and exposure to cutting-edge AI applications in finance and SaaS, positioning you as a hybrid growth professional skilled in business, data, and AI.

🎯 Requirements

• Bachelor’s degree or higher in any discipline; preferred backgrounds in marketing, economics, statistics, mathematics, or computer science.
• 1–3+ years of experience in sales operations, marketing operations, lead operations, or data operations, with preference for candidates from B2B, SaaS, or fintech industries.
• Proven experience using AI tools (e.g., ChatGPT, Claude, Midjourney) to assist in work tasks; bonus for involvement in model deployment or intelligent scoring projects.
• Strong interest and foundational understanding of AI applications in business contexts, with motivation to continuously learn and apply emerging tools and methodologies.
• Proficiency in Excel/Google Sheets for data organization and basic analysis; SQL experience is a plus.
• Excellent logical thinking and data sensitivity, with ability to detect patterns, uncover opportunities, and translate insights into executable strategies.
• Strong communication and collaboration skills, enabling effective cross-functional alignment with sales, marketing, product, and data teams.
• Results-driven mindset with self-motivation, focusing on lead quality and conversion outcomes—not just volume.
• High curiosity for new tools and methods, eager to explore the boundaries of AI application in business settings.
• Strong resilience under pressure, with effective time management and project execution capabilities.

🏖️ Benefits

• Direct impact on business growth metrics as a core contributor to Airwallex’s global growth engine, working on high-visibility initiatives that shape customer acquisition at scale.
• Deep collaboration with sales, marketing, product, and data science teams, providing hands-on experience in real-world AI implementation and go-to-market strategy.
• Structured training and clear career progression path to evolve from a lead operations specialist into a data- and AI-savvy growth professional who understands business, data, and technology.
• Competitive compensation and comprehensive benefits package within an open, transparent, and excellence-driven culture that values innovation and ownership.

Skills & Technologies

Senior

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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