Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027)

Arc'teryx Equipment Inc.

Job Overview

Location

North Vancouver, BC (Corporate)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end content strategy and execution of lifecycle and transactional marketing programs across acquisition, onboarding, retention, loyalty, and reactivation phases to maximize customer lifetime value.
• Design and implement personalized, data-driven email and digital communications aligned with CRM segmentation models including RFM, LTV, and behavioral targeting.
• Collaborate closely with the Global CRM and Technology teams to ensure seamless integration of marketing automation workflows with CRM platforms and data infrastructure.
• Leverage guest insights derived from CRM data to optimize messaging, timing, and channel selection for maximum engagement and conversion across omnichannel touchpoints.
• Develop and maintain automated workflows that deliver relevant, brand-aligned content at key customer journey milestones, ensuring consistency with Arc’teryx’s storytelling and product narratives.
• Partner with cross-functional teams including Product, E-commerce, and Customer Service to align lifecycle campaigns with broader business goals and customer experience standards.
• Monitor, analyze, and report on campaign performance metrics including open rates, click-through rates, conversion rates, and revenue attribution to inform iterative improvements.
• Conduct A/B and multivariate testing on subject lines, content layouts, CTAs, and send times to continuously refine automation performance and guest response.
• Ensure all automated communications comply with brand voice guidelines, regulatory standards, and data privacy protocols.
• Translate business objectives into actionable marketing automation strategies that enhance guest retention, increase repeat purchase frequency, and strengthen brand loyalty.
• Document and standardize automation processes, workflows, and best practices for scalability and team knowledge sharing.
• Stay current with evolving marketing automation technologies, CRM capabilities, and industry benchmarks to recommend innovations that elevate program effectiveness.
• Serve as the primary point of contact for lifecycle marketing initiatives within the Global CRM and Technology ecosystem, coordinating priorities and resolving operational dependencies.
• Support the broader Lifecycle Marketing & CRM team in delivering cohesive, data-informed guest journeys that connect brand storytelling with transactional interactions.
• Maintain accurate records of campaign assets, audience segments, and automation triggers to ensure operational integrity and audit readiness.

🎯 Requirements

• Proven experience leading lifecycle marketing automation programs in a B2C environment
• Expertise in CRM platforms and data segmentation models (RFM, LTV, behavioral targeting)
• Demonstrated ability to collaborate with technology and data teams to execute automated marketing workflows

🏖️ Benefits

• Hybrid work schedule based in North Vancouver, BC
• Temporary contract role with end date of September 2027
• Opportunity to work with a globally recognized outdoor brand
• Access to corporate office in North Vancouver

Skills & Technologies

Senior

Hybrid

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Arc'teryx Equipment Inc.

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About Arc'teryx Equipment Inc.

Arc'teryx Equipment Inc. is a Canadian manufacturer of technical outerwear, climbing gear, and backpacks. Founded in 1989 in North Vancouver, the company designs and produces high-performance apparel and equipment for alpine, outdoor, and urban environments using advanced materials and construction techniques. Arc'teryx operates owned manufacturing facilities and maintains a global retail presence through company stores and authorized dealers.

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