Lifecycle Marketing Manager (Remote)

Maximus Tribe

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end Braze platform architecture, including Canvas flows, campaign taxonomy, event tracking schema, and data hygiene to power all email and SMS communications.
• Design and build sophisticated, branching Canvas workflows using Liquid personalization and dynamic content to deliver timely, relevant messages across the client lifecycle.
• Architect and maintain the custom attribute framework and event taxonomy that enables precise segmentation and automated triggering for all messaging channels.
• Manage the integration between Segment CDP and Braze, ensuring accurate, real-time data flow, clean user profiles, and consistent event piping for lifecycle triggers.
• Own email and SMS deliverability strategies, including IP warming, SPF/DKIM/DMARC authentication, sender reputation monitoring, and inbox placement optimization.
• Plan, build, and execute the full email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives.
• Develop and implement segmentation strategies targeting clients by lifecycle stage, product usage, engagement behavior, and clinical protocol to maximize relevance and conversion.
• Build and optimize prospect nurture sequences to convert leads into paying clients and execute cross-sell/upsell campaigns across Maximus product lines (testosterone protocols, GLP-1 weight loss, peptides, supplements, Oxytocin Calming Cream).
• Own all operational and transactional messaging: onboarding sequences, prescription notifications, refill reminders, lab result alerts, protocol change updates, and billing communications.
• Design the post-purchase onboarding experience to reduce early churn and accelerate time-to-value while ensuring compliance with regulatory requirements and brand voice.
• Create re-engagement and win-back campaigns for lapsed clients in partnership with Product and Customer Success teams to address churn drivers.
• Develop and maintain a segmentation framework that integrates client lifecycle stage, clinical protocol, and behavioral engagement data to drive personalized messaging at scale.
• Apply Liquid logic and dynamic content to personalize messaging across channels while enforcing suppression logic and frequency capping to protect client experience and deliverability.
• Partner with Data/Analytics to build predictive segments (e.g., churn risk, upsell propensity, reorder timing) that trigger automated interventions.
• Define, track, and report on lifecycle KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel contribution to LTV.
• Build and maintain reporting dashboards in Braze and Looker to provide actionable insights into campaign and flow performance.
• Conduct regular send-level and flow-level performance reviews to identify optimization opportunities and execute data-driven improvements.
• Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership.
• Collaborate with Creative to develop high-performing email and SMS templates that align with brand guidelines while optimizing for engagement.
• Work with Product and Engineering to define event tracking requirements and ensure accurate instrumentation for lifecycle triggers.
• Align acquisition messaging with nurture sequences by coordinating with Paid Media and Growth teams.
• Coordinate with Customer Success and Clinical teams to ensure operational messages reflect current protocols, policies, and clinical updates.
• Support the Head of Digital Experience in shaping the broader digital acquisition and retention strategy.
• Leverage AI tools (e.g., Claude, ChatGPT) to generate, refine, and test messaging copy, accelerate creative output, and evaluate campaign effectiveness across email and SMS.

🎯 Requirements

• 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
• Deep Braze expertise including building Canvas flows from scratch, writing complex Liquid logic, managing deliverability at scale, and architected campaign taxonomies
• Experience integrating Segment CDP with Braze, including event schema design, custom attribute mapping, and real-time data flow management
• Proven ability to manage both broadcast marketing and transactional/operational messaging within a single platform
• Strong working knowledge of email deliverability: IP warming, SPF/DKIM/DMARC, sender reputation management, and inbox placement strategies
• Experience with A/B and multivariate testing methodologies for email and SMS optimization

🏖️ Benefits

• Competitive compensation package including equity
• Comprehensive health and wellness benefits
• Access to Maximus performance medicine services and products
• Flexible work arrangements
• Budget for continuous learning, tools, and professional development
• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service)

Skills & Technologies

Remote

Degree Required

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Maximus Tribe

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About Maximus Tribe

Maximus Tribe is a telehealth platform focused on men’s hormonal optimization and wellness. It connects patients with licensed physicians for at-home blood testing, personalized treatment plans, and ongoing care. Prescription-grade medications, including FDA-approved testosterone gels and enclomiphene, are compounded and delivered directly to users. The service emphasizes evidence-based protocols, continuous biomarker monitoring, and telehealth consultations to address symptoms of low testosterone, energy decline, and related metabolic issues. Physician oversight ensures safety and compliance with medical guidelines while providing convenient, discreet access to therapies aimed at improving vitality, body composition, and overall quality of life for men.

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