Lifecycle Marketing Operations Associate

Solace Corporation

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• As a Lifecycle Marketing Operations Associate at Solace Corporation, you will play a critical role in translating marketing strategy into high-impact, patient-facing campaigns that drive engagement, retention, and better health outcomes. This role sits at the intersection of marketing, product, and engineering, ensuring that every email, SMS, and workflow in Customer.io is executed with precision, scalability, and a deep commitment to the patient experience.
• You will own the end-to-end lifecycle of marketing campaigns—from concept and configuration to QA, launch, and post-launch analysis—ensuring that Solace’s communications are not only technically flawless but also deeply personalized, timely, and effective in guiding patients through the complex U.S. healthcare system.
• You’ll work closely with a lean, mission-driven team at a fast-growing Series C healthcare startup backed by top-tier investors including Inspired Capital, Craft Ventures, and Menlo Ventures, where your contributions directly impact patient advocacy and healthcare accessibility at scale.
• In this role, you’ll develop deep expertise in Customer.io, mastering advanced segmentation, dynamic content, Liquid templating, and workflow automation—skills that are highly transferable and in high demand across modern growth and retention marketing teams.
• You’ll gain end-to-end ownership of campaign operations, learning how to bridge strategy and execution while building systems that scale—positioning you for growth into senior marketing operations, CRM strategy, or lifecycle marketing leadership roles.
• Translate strategy into execution. Partner closely with Product and cross-functional teams to translate business and technical requirements into campaigns within Customer.io ranging from simple web hooks to highly complex email and SMS, multi-step workflows.
• Build and optimize sophisticated campaigns. Own the end-to-end configuration of lifecycle campaigns, ensuring logic, triggers, segmentation, and messaging are implemented accurately, efficiently, and at scale.
• Conduct flawless QA. Lead rigorous quality assurance processes for every campaign launch. Continuously refine and improve QA frameworks to reduce errors, increase speed to launch, and ensure a seamless customer experience.
• Serve as our Customer.io expert. Develop deep mastery of CIO’s full suite of capabilities, features, and functionalities. Stay current on new releases and best practices, and proactively recommend innovative use cases and enhancements to elevate our lifecycle marketing efforts.
• Troubleshoot and resolve issues. Proactively investigate campaign failures, bugs, and performance gaps by digging into workflow logic, event triggers, and underlying data to identify root causes and implement durable fixes.
• Master segmentation and logic. Develop advanced expertise in CIO’s logic, event structures, data flows, and dynamic segmentation to enable precise targeting and personalization.
• Own deliverability and list health. Monitor overall email performance, deliverability, and audience health. Proactively propose new logic, data structures, and segmentation strategies to improve targeting, engagement, and overall campaign performance.
• Support data and event accuracy. Partner with Product and Engineering to ensure events and user attributes are flowing correctly into Customer.io and are usable for segmentation and personalization. Flag gaps or inconsistencies in tracking that may impact campaign performance.
• Maintain documentation. Help keep clear and organized documentation of campaign logic, workflows, naming conventions, segmentation rules, and QA checklists to ensure scalability and operational clarity.

🎯 Requirements

• 2+ years of professional experience in consumer lifecycle, email, or other marketing roles
• Familiarity with email marketing tools or CRM platforms (we use Customer.io), and working with complex segmentation or personalization logic
• Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
• Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early
• Experience creating or evolving trackers, documentation systems, or project calendars to support operationally complex marketing programs
• Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping

🏖️ Benefits

• Opportunity to work on a mission-driven healthcare startup tackling one of the U.S.’s most pressing systemic challenges: health literacy and patient navigation
• Direct impact on patient outcomes through precision marketing operations that empower advocates and improve care access
• Exposure to cutting-edge marketing automation (Customer.io) and deep technical skill development in segmentation, automation, and data-driven campaign optimization
• Collaborative, high-intensity culture with direct access to leadership and rapid professional growth in a Series C-backed startup
• Flexible, remote-friendly work environment within the United States, supporting work-life balance while maintaining high performance and accountability

Skills & Technologies

Junior

Onsite

Degree Required

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Solace Corporation

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About Solace Corporation

Solace Corporation provides event-driven middleware and streaming data movement solutions that let enterprises connect cloud, on-premises, and IoT environments. Its PubSub+ event brokers, APIs, and managed services enable real-time information flow across applications, devices, and users for financial services, retail, transportation, and government markets. The company supports open protocols like AMQP, MQTT, JMS, and REST, integrates with Kubernetes, Kafka, and serverless platforms, and offers hybrid and multi-cloud deployment options. Headquartered in Ottawa, Canada, Solace was founded in 2001 and serves global customers requiring low-latency, high-throughput, and secure event streaming.

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