Lifestyle Partnerships Manager

📋 Description

• • Substack is at the forefront of building a new economic engine for culture, empowering the internet's brightest minds with their own publishing platforms. We provide creators with unprecedented financial autonomy, ownership, and a direct, meaningful connection to their communities. Our subscription-based model has ignited an explosion of independent publishing, fundamentally revolutionizing the cultural landscape.
• • As the Lifestyle Partnerships Manager, you will play a pivotal role in shaping and executing strategic programs designed to engage and activate creators within the dynamic fashion and beauty industries. Your mission will be to expand our reach into new audiences, driving subscriber growth and enriching the Substack network.
• • You will be an integral member of our dedicated Partnerships team, contributing to high-level strategy, setting ambitious goals, orchestrating impactful events, and managing key partner relationships within your designated market.
• • This role demands an innovative and creative thinker with a profound passion for supporting creators, a deep understanding of cultural trends, and extensive connections within the fashion and beauty industries. You are a proactive self-starter, comfortable navigating shifting priorities and eager to make a significant impact in a fast-paced, startup environment. Your ability to translate ambitious strategies into tangible results will be crucial.
• • You will excel at building rapport and fostering strong relationships with a diverse range of stakeholders, including high-profile creators, industry leaders, talent managers, agents, and key media gatekeepers. Your experience in managing scalable programs that can be adapted across multiple markets and regions will be highly valued.
• • Your responsibilities will encompass the full spectrum of creator acquisition across various lifestyle segments, including fashion, beauty, food, and health. This involves identifying and engaging potential partners who can leverage Substack to build and monetize their content.
• • A significant part of your role will involve cultivating and nurturing relationships with essential gatekeepers. This includes agents, managers, editors, writers, and other influential figures who can facilitate access to top-tier talent and opportunities.
• • You will be expected to establish and maintain Substack's market leadership within the burgeoning lifestyle creator economy. This means staying ahead of trends, understanding the competitive landscape, and identifying unique opportunities for growth.
• • You will be responsible for the end-to-end execution of strategic programs tailored for the lifestyle market. These initiatives will be designed to effectively activate creators, encourage their adoption of the Substack platform, and drive the acquisition of new users and subscribers.
• • Collaboration is key. You will work closely with cross-functional teams, including Communications, Product, Business Operations, Data Analytics, and Senior Leadership. This ensures that our market-facing programs are seamlessly integrated with Substack's overall brand strategy and product development roadmap.
• • You will leverage your expertise to advise partners on strategies for successful launches and key initiatives, ensuring they maximize their potential on the Substack platform.
• • A strong command of data is essential. You will be comfortable analyzing performance metrics, drawing insights, and using data to inform and refine strategies, ultimately leading to more effective partnership outcomes.
• • This role requires a keen understanding of the evolving tech and media landscape, coupled with a genuine passion for independent publishing. As a voracious reader and subscriber to Substacks yourself, you'll bring an authentic perspective to the role.
• • The ability to manage multiple projects simultaneously, work effectively under pressure, and meet deadlines in a dynamic environment is paramount.