Manager, Commerce Media- Amazon & Walmart Search & DSP

📋 Description

• • As a Manager, Commerce Media at Tinuiti, you will be a pivotal leader at the forefront of the rapidly evolving retail media landscape, specifically focusing on Amazon & Walmart Search and Demand-Side Platform (DSP) advertising.
• • This role is designed for a strategic and hands-on individual who excels in client partnership, team leadership, leveraging cutting-edge technology, and driving measurable, data-informed results.
• • You will be instrumental in shaping and executing comprehensive, full-funnel marketing strategies for a diverse portfolio of clients, ensuring their success across key e-commerce platforms.
• • Tinuiti, as the largest independent full-funnel marketing agency in the U.S., offers a unique opportunity to work with a dynamic team, manage significant digital media investments, and utilize proprietary technology like Bliss Point by Tinuiti to uncover growth opportunities and eliminate waste.
• • This position is 100% remote, offering flexibility and the ability to work from anywhere within the USA.
• • You will own the strategy for your team, foster a culture of innovation, and uphold the high standards that define "The Tinuiti Way," ensuring excellence in every aspect of client service and campaign execution.
• • Client-Centric Partnership:
• • Lead and mentor a team dedicated to hands-on, keyboard-level execution of marketplace advertising campaigns across multiple retail channels, with a strong emphasis on Amazon and Walmart.
• • Drive campaigns to exceed client objectives related to conversion, return on ad spend (ROAS), and overall profitability, stepping in directly to manage client engagements when necessary.
• • Provide strategic advisory services, delivering advanced, channel-specific insights and actionable recommendations to enhance client satisfaction, foster growth, and ensure long-term retention.
• • Develop and maintain strong, lasting partnerships with clients, acting as a trusted advisor and a key point of contact for their retail media initiatives.
• • Communicate effectively with executive-level stakeholders, tailoring messages to diverse audiences and ensuring clear alignment with client goals and the dynamic nature of commerce media.
• • Support seamless client onboarding and transitions, leveraging deep channel expertise and effective prioritization skills across multiple complex projects.
• • People Leadership:
• • Build, develop, and lead a high-performing team of commerce media specialists, fostering a collaborative and results-oriented environment.
• • Clearly communicate team objectives, expectations, and strategic direction, ensuring everyone is aligned and working towards common goals.
• • Provide consistent, constructive, and developmental feedback to team members, supporting their professional growth and continuous improvement.
• • Handle challenging conversations with professionalism and empathy, contributing to a culture of accountability and high performance.
• • Set clear, measurable, and achievable goals for your team that directly align with broader business objectives and drive exceptional performance.
• • Product-Led Innovation:
• • Deeply integrate Tinuiti's proprietary product suite, third-party technologies, and AI-driven solutions into daily workflows to enhance efficiency and optimize client outcomes.
• • Demonstrate technical fluency with Tinuiti's technology stack, actively utilizing these tools in campaign optimization, client communication, and strategic planning.
• • Drive technical upskilling within your team, teaching best practices for troubleshooting, process optimization, and minimizing manual efforts through technology adoption.
• • Act as a champion for product improvement by proactively identifying and translating technical channel needs, operational pain points, and workflow inefficiencies into actionable feedback for the product development team.
• • Data & Measurement Driven:
• • Analyze complex commerce datasets using advanced analytics tools to extract key insights and identify high-impact areas for strategic improvement.
• • Develop and present compelling, data-driven strategic recommendations to clients, clearly articulating the rationale and expected outcomes.
• • Monitor campaign performance rigorously, ensuring alignment with Key Performance Indicators (KPIs) and client objectives.
• • Employ sophisticated methodologies, including A/B testing, incrementality studies, and statistical analyses, to evaluate performance, refine strategies, and measure results accurately.
• • The Tinuiti Way & Owner Mindset:
• • Lead the development and adoption of best practices and the application of the Tinuiti Way framework across your team, ensuring consistent and high-quality service delivery.
• • Develop and execute advanced strategies across key channels such as Amazon Search & DSP, and other emerging Retail Media channels, contributing to the evolution of the Tinuiti Way framework.
• • Drive operational excellence by partnering on and owning efficient channel operations, innovating new processes, and measuring success through accuracy and client satisfaction.
• • Execute advanced strategies within your primary channel of expertise while actively engaging in cross-training to expand expertise into additional channels.
• • Foster a culture of experimentation with new strategies and tools, implementing innovative tactics to maintain a competitive edge in the fast-paced industry.
• • Collaborate effectively with other channel specialists to share knowledge, best practices, and promote a holistic, multi-channel approach to client success.
• • Take initiative to proactively diagnose high-level opportunities for improvement within the e-commerce ecosystem, aiming to achieve growth, retention, and profitability targets.
• • Apply advanced critical thinking to solve complex problems, implementing process improvements that reduce waste and increase overall productivity.
• • Manage time effectively across multiple complex clients, partner relationships, and strategic initiatives, demonstrating strong organizational and prioritization skills.