Job Overview
Location
New York, NY
Job Type
Full-time
Category
Marketing
Date Posted
June 19, 2026
Full Job Description
đź“‹ Description
- • Manager, Influencer Marketing at Relayfi Inc. is a player/coach role leading the influencer marketing function end-to-end while personally owning high-stakes creator relationships and ambassador deals, driving brand awareness, audience growth, and funded account conversions through strategic partnerships.
- • Day to day, you will own and evolve influencer marketing strategy across paid, organic, UGC, and ambassador models; directly manage and develop a team of Influencer Marketing Managers; negotiate usage rights, content cadence, and exclusivity terms; pioneer non-traditional creator partnerships for fintech; lead creative and storytelling work on major campaigns; build measurement infrastructure for brand lift and conversion attribution; and stay ahead of platform shifts, FTC compliance, and emerging formats.
- • Relayfi Inc. is a digital banking platform empowering self-made business owners with financial clarity, confidence, and control, transforming cash flow from stress into a signal for stronger, more resilient businesses by replacing guesswork with real visibility.
- • You will learn to scale an influencer program without losing craft, deepen expertise in creator economy trends and compliance, mentor a high-performing team, and shape Relay’s voice in the fintech creator landscape while driving measurable impact on brand and conversion goals.
🎯 Requirements
- • 8+ years of experience in influencer or creator marketing roles, including at least 2 years as a people manager
- • Proven track record of pioneering non-obvious creator partnerships outside predictable lanes
- • Experience building a creator program from a smaller team into a scaled function
- • Strong storytelling and creative concepting instincts with personal involvement in shaping campaign story arcs
- • Demonstrated experience building both top-of-funnel and conversion creator motions with measurement infrastructure
- • Deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters
- • Experience structuring high-six and seven-figure creator deals with strong negotiation skills
- • Working fluency in FTC compliance, usage rights, and brand safety; AI-fluent in outreach, briefing, and analysis
🏖️ Benefits
- • Annual salary range of $148,500 USD to $181,500 USD with typical starting salary of $165,000 USD for full readiness
- • Compensation tied to impact with no annual review limits—grows as impact increases
- • Opportunity to own high-stakes creator relationships and ambassador deals as a player/coach leader
- • Access to Candidate Hub for details on perks, benefits, and compensation philosophy
- • Encouragement to apply even if experience doesn’t perfectly match—values perspective and drive over perfect match
- • Support for accommodations during hiring process upon request to Talent Partner
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Relayfi Inc.
Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.
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