Manager, Innovation Lab – (Metaverse, Augmented & Virtual Reality, and Applications)

📋 Description

• • As the Manager, Innovation Lab for Metaverse, Augmented & Virtual Reality, and Applications at Novartis AG, you will be at the forefront of transforming healthcare through cutting-edge immersive technologies. This pivotal role, based in Dublin, Ireland, places you within the dynamic Innovation Lab (iLab), a key component of the Marketing Technology Product Management team within the Integrated Marketing Organization. You will join a forward-thinking, intrapreneurial group dedicated to accelerating the adoption and impact of Extended Reality (XR), spatial computing, mobile technologies, and AI-driven experiences across the global Novartis enterprise.
• • At Novartis, we are committed to reimagining medicine to enhance and prolong lives. This mission extends beyond breakthrough scientific discoveries to encompass the strategic leverage of advanced technologies. Our goal is to foster better decision-making, cultivate richer engagement with stakeholders, and achieve measurable impact within the intricate healthcare landscape. The Innovation Lab is central to this vision, acting as a catalyst for exploring and implementing novel technological solutions.
• • This role is designed for individuals who thrive in an environment that encourages different ways of thinking, rapid experimentation, accelerated learning, and proactive design of future solutions. You will be instrumental in shaping the next generation of customer experiences, ensuring they align seamlessly with Novartis’ global Integrated Marketing objectives.
• • A core aspect of your responsibility will be to lead the end-to-end development and delivery of XR, mobile, and immersive experiences. This encompasses the entire lifecycle, from initial concept ideation and proof-of-concept (POC) development through to Minimum Viable Product (MVP) creation, pilot testing, and eventual scaling for broader implementation. You will be adept at translating abstract emerging technology concepts into tangible, functional solutions that demonstrate clear business value.
• • You will play a crucial role in identifying and prioritizing high-impact use cases for these emerging technologies. This involves a rigorous assessment to ensure each initiative offers demonstrable business value, a clear return on investment (ROI), and measurable performance outcomes. Building and maintaining robust business cases, value frameworks, and progress reporting mechanisms, including comprehensive dashboards, will be essential for informed decision-making by leadership.
• • Defining clear experimentation hypotheses, establishing precise success metrics, and setting rigorous validation criteria are key to your role. You will be responsible for meticulously tracking the performance of implemented solutions, identifying areas for optimization, and strategizing for successful scaling. This data-driven approach ensures that innovation efforts are grounded in evidence and deliver tangible results.
• • Driving cross-functional execution requires exceptional project and program management skills. You will be responsible for proactively managing risks, identifying and mitigating dependencies, and ensuring consistent delivery progress across diverse, multidisciplinary teams. Effective collaboration and communication will be paramount to navigating complex project landscapes.
• • Engaging and influencing a wide range of stakeholders across Marketing and various partner organizations is critical. You will serve as a key representative of the Innovation Lab, presenting findings, demonstrating prototypes, and participating in strategic discussions, both internally and in external forums. Your ability to articulate complex technical concepts to non-technical audiences will be highly valued.
• • Staying abreast of the latest market trends, competitive activities, and emerging technologies is a continuous requirement. You will contribute valuable insights that directly shape the Innovation Lab's strategic priorities and execution decisions, ensuring Novartis remains at the cutting edge.
• • Furthermore, you will be tasked with continuously improving the innovation and program delivery processes within the lab. This involves identifying opportunities to enhance efficiency, foster greater collaboration, and ultimately drive better outcomes, ensuring the Innovation Lab operates at peak performance.
• • This role offers a unique opportunity to work on initiatives that sit at the nexus of groundbreaking science, transformative emerging technology, and a deep understanding of human behavior. You will contribute to building and validating next-generation digital solutions that will be deployed across a global pharmaceutical enterprise, making a real difference in how Novartis operates and engages.