Manager, Integrated Marketing (Remote)

📋 Description

• • Lead the strategic development and meticulous execution of comprehensive, omnichannel marketing campaigns designed to elevate brand presence and drive key business objectives for Covetrus, a global leader in animal health technology and services.
• • Spearhead the creation and implementation of integrated marketing strategies, ensuring seamless alignment with overarching business goals and a unified brand message across all customer touchpoints.
• • Foster and maintain robust cross-functional collaboration, working intimately with Product Marketing, Sales Enablement, Product Management, Media, Creative, E-commerce, Email Marketing, and Analytics teams to orchestrate cohesive and impactful campaigns.
• • Act as a strategic thought leader, proactively identifying emerging growth opportunities within the animal health sector and conceptualizing innovative marketing solutions that enhance the customer journey, boost engagement, and ultimately drive sales.
• • Champion a results-oriented approach, rigorously monitoring and analyzing campaign performance through key digital and brand metrics (e.g., NPS, CTR, Conversion Rate, ROAS, CAC) to derive actionable insights and continuously optimize strategies for maximum impact.
• • Drive accountability and push for alignment across diverse internal teams, ensuring that all marketing efforts are geared towards achieving and exceeding established KPIs and business goals.
• • Navigate the complexities of a multifaceted organizational structure with adeptness, building strong, collaborative relationships with stakeholders at all levels to facilitate project success and foster a positive working environment.
• • Develop and refine internal processes to enhance collaboration, streamline workflows, and improve overall efficiency and effectiveness of marketing initiatives.
• • Translate complex data and performance metrics into clear, compelling narratives for senior leadership presentations, highlighting campaign successes, identifying areas for growth, and recommending strategic adjustments.
• • Proactively identify and address potential challenges and roadblocks, demonstrating strong problem-solving skills and a commitment to overcoming obstacles to ensure project completion and success.
• • Operate with a forward-thinking mindset, capable of balancing strategic vision with tactical execution in a dynamic, fast-paced, and high-energy environment.
• • Contribute to strengthening the Covetrus brand by ensuring consistent, high-quality messaging and creative execution across all marketing channels, reinforcing the company's commitment to advancing veterinary medicine.
• • Leverage a deep understanding of both B2B and B2C marketing principles to develop campaigns that resonate with diverse customer segments within the veterinary practice ecosystem.
• • Play a pivotal role in enhancing the customer experience by ensuring marketing communications are relevant, timely, and valuable, contributing to increased customer loyalty and retention.
• • Stay abreast of industry trends, competitive landscapes, and emerging marketing technologies to ensure Covetrus remains at the forefront of innovation in animal health marketing.
• • Effectively manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver exceptional results in a demanding environment.
• • Demonstrate a passion for building authentic relationships with both internal colleagues and external partners, fostering a collaborative spirit that drives mutual success.
• • Contribute to the overall success of the marketing department by bringing a proactive, self-motivated, and results-driven attitude to all initiatives.
• • Prepare and present regular reports on marketing campaign performance, providing clear insights and recommendations for future strategies to key stakeholders and leadership.
• • Ensure all marketing activities comply with company policies, industry regulations, and ethical standards.
• • Collaborate with the e-commerce team to drive online sales and customer acquisition through targeted digital marketing efforts.
• • Work with the analytics team to establish robust tracking mechanisms and reporting frameworks for all integrated marketing campaigns.
• • Support the sales enablement team by providing marketing collateral and campaign insights that empower the sales force to effectively engage with potential and existing clients.
• • Contribute to the development of marketing budgets and manage campaign expenditures effectively to maximize return on investment.
• • Actively participate in team meetings, brainstorming sessions, and strategic planning initiatives to contribute innovative ideas and perspectives.
• • Seek opportunities for professional development and continuous learning to stay current with best practices in integrated marketing and the animal health industry.