Manager, Marketing Communications & Automation

Centivo Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Manager, Marketing Communications & Automation at Centivo plays a pivotal role in delivering clear, timely, and engaging communications to health plan members, patients, and employer clients—directly supporting the company’s mission to make healthcare affordable and accessible for millions who struggle with medical costs.
• This role ensures that every touchpoint in the member and patient journey—from onboarding to preventive care—is optimized for clarity, compliance, and engagement, helping build trust and improve health outcomes through strategic, empathetic communication.
• Day-to-day responsibilities include managing ongoing member and patient communications across email, in-app messaging, SMS, and other channels; executing campaigns that support the full lifecycle of care engagement, referrals, and education; collaborating with product, clinical operations, client success, and compliance teams to ensure accuracy and alignment; translating complex healthcare and benefits concepts into plain-language, compelling content; and supporting Centivo Care growth through targeted outreach.
• The role also drives AI enablement by leveraging tools like ChatGPT and Claude to assist in content development, campaign planning, and workflow efficiency; identifying opportunities to streamline creation and testing processes; helping document and introduce practical AI workflows for the broader marketing team; and staying current on emerging AI technologies to share insights and best practices.
• In marketing automation, the manager helps manage automated communication journeys across platforms, monitors campaign performance to optimize engagement and member experience, and works with marketing operations and product teams to identify new automation opportunities across the member and patient journey.
• The Marketing team at Centivo is mission-driven, collaborative, and innovative—operating at the intersection of healthcare, technology, and employee well-being. Team members are empowered to experiment, iterate, and advocate for members and employers navigating a complex healthcare system.
• In this role, the individual will develop deep expertise in healthcare communications, gain hands-on experience applying AI to real-world marketing workflows, and build leadership skills in cross-functional project management—positioning them to grow into senior marketing or marketing operations roles within a fast-growing, purpose-led organization.

🎯 Requirements

• 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field
• Experience in healthcare, health insurance, employee benefits, or healthcare technology
• Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs
• Strong writing and editing skills with the ability to translate complex topics into clear and engaging communications
• Demonstrated experience building or documenting AI-assisted workflows for content creation, campaign operations, or marketing processes
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Ability to collaborate cross functionally with teams including product, operations, and leadership

🏖️ Benefits

• Opportunity to work on a meaningful mission: improving access to affordable, high-quality healthcare for underserved workers and employers
• Remote work flexibility with a distributed team culture that values autonomy and work-life balance
• Exposure to cutting-edge AI tools and the chance to shape how marketing teams leverage emerging technologies for efficiency and impact
• Collaborative, values-driven culture centered on resilience, positivity, and uncommon innovation in healthcare
• Professional growth in healthcare marketing, automation, and AI-enabled communications within a fast-growing, investor-backed company

Skills & Technologies

Remote

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Centivo Inc.

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About Centivo Inc.

Centivo is a health plan administrator that partners with self-insured employers to provide affordable healthcare benefits. It builds custom networks of high-value primary care providers and specialists, emphasizing coordinated care, transparent pricing, and payment innovations like prospective bundled payments. The platform offers members digital tools for provider search, cost estimates, and care navigation, while giving employers predictable costs and data analytics to improve population health outcomes.

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