Manager, Performance Marketing, Paid Search

Airwallex (UK) Limited

Job Overview

Location

US - San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Own and execute Airwallex’s global paid search (SEM) strategy to drive customer acquisition and revenue growth across multiple markets.
• Plan, launch, and optimize paid search campaigns on Google Ads, Bing, and other major SEM platforms with a focus on efficiency and ROI.
• Design and conduct A/B tests on ad copy, landing pages, and bidding strategies to continuously improve campaign performance.
• Analyze campaign data to extract actionable insights, identify trends, and recommend optimizations to senior leadership.
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging with regional priorities.
• Manage global SEM budgets, forecast spend, and ensure optimal allocation of resources across geographies and channels.
• Stay current with industry developments, platform updates, and emerging SEM technologies to maintain a competitive advantage.
• Partner with external agencies and vendors to scale campaign execution and introduce innovative performance marketing solutions.
• Translate business goals into data-driven paid search strategies that align with Airwallex’s global financial platform objectives.
• Deliver clear, concise performance reports to stakeholders, highlighting key metrics, learnings, and growth opportunities.
• Work cross-functionally in a fast-paced, global environment to ensure seamless integration of paid search efforts with broader marketing and sales initiatives.
• Leverage data to make rapid, informed decisions while balancing speed and rigor in a high-visibility role.
• Apply first-principles thinking to solve complex performance marketing challenges and turn ideas into scalable, measurable outcomes.
• Use AI tools and automation to enhance campaign efficiency and accelerate problem-solving in paid search operations.
• Maintain strict adherence to budget constraints while maximizing customer acquisition and conversion rates across diverse markets.
• Ensure all campaigns comply with regional advertising regulations and financial industry standards.
• Drive innovation in SEM by testing new formats, audiences, and targeting approaches to expand Airwallex’s global reach.
• Act as the primary owner of paid search performance metrics, accountable for meeting and exceeding KPIs tied to revenue and customer growth.

🎯 Requirements

• 5+ years of hands-on Paid Search marketing experience with a proven track record of running and optimizing global paid search campaigns
• Bachelor’s degree in Marketing, Business, or a related field
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Experience managing SEM budgets and delivering measurable ROI
• Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment

🏖️ Benefits

• Opportunity to work on a global financial platform used by over 200,000 businesses including Brex, Rippling, Navan, Qantas, and SHEIN
• Collaborate with a team of over 2,200 innovative professionals across 26 global offices
• Access to cutting-edge tools and technologies to enhance campaign performance and efficiency
• Exposure to high-visibility projects with direct impact on company growth and revenue
• Culture of founder-like energy, accelerated learning, and true ownership
• Alignment with Airwallex’s operating principles focused on curiosity, speed, rigor, and collaboration

Skills & Technologies

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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