Manager, SEO/AEO (International Markets)

📋 Description

• • As the Manager, SEO/AEO (International Markets) at Risepoint Holdings LLC, you will be instrumental in driving organic growth and enhancing the discoverability of our university partners' online programs across international landscapes. This pivotal role focuses on optimizing how prospective students find, engage with, and ultimately convert on websites managed by our global partners.
• • You will collaborate closely with colleagues in our UK and Australian offices, taking ownership of critical aspects of website and program launches. This includes conducting thorough content audits to identify areas for improvement, executing precise on-page optimization strategies, implementing robust technical SEO measures, and championing international SEO best practices.
• • Your efforts will be key in strengthening topical authority across priority subject areas, ensuring that our digital content ecosystem is meticulously aligned with real search demand and user intent in diverse international markets.
• • A significant part of your role will involve preparing Risepoint’s digital properties for the evolving future of search. This includes optimizing content and user experiences for AI-driven search environments and generative search engines. By enabling high-quality execution from the specialists you will lead, you will be instrumental in building scalable, repeatable SEO and AEO practices that deliver sustained, impactful performance.
• • You will oversee the planning and day-to-day execution of SEO and AEO initiatives across a portfolio of international partner websites, ensuring strict alignment with overarching enterprise strategy and key priorities.
• • A core responsibility will be leading and executing comprehensive SEO and AEO tasks for new website and program launches. This encompasses detailed sitemap creation, in-depth keyword research, pre-launch audits to identify potential issues, developing launch readiness checklists, performing technical validation, and diligently monitoring post-launch performance to ensure success.
• • You will conduct detailed audits and evaluations of existing website content to pinpoint optimization opportunities, identify content that requires refreshing or pruning, and address content gaps. You will partner closely with Content teams to inform the creation of new, high-quality content that effectively builds authoritative topic clusters and significantly improves organic visibility and overall performance.
• • A forward-thinking aspect of this role involves implementing advanced optimization tactics specifically designed for AI overviews, generative search engines, and answer-focused search experiences. This includes leveraging structured data, optimizing for entities, and making strategic content enhancements to capture these emerging search opportunities.
• • You will lead technical SEO analysis and implementation, focusing on critical areas such as site architecture, crawlability and indexation, Core Web Vitals optimization, schema markup implementation, and ensuring adherence to CMS/DXP best practices in close partnership with our MarTech and UX teams.
• • Analyzing organic performance trends, diagnosing complex issues, identifying emerging opportunities, and effectively communicating actionable insights to internal stakeholders will be a key function.
• • Fostering strong cross-functional collaboration with Content, UX, CRO, Paid Media, and Analytics teams is essential to ensure integrated optimization strategies that collectively drive discoverability, engagement, and conversion across all digital touchpoints.
• • Success in this role will be measured by sustained improvements in organic visibility, engagement, lead generation, applications, and enrollments for assigned partner websites, consistently meeting or exceeding forecasted annual goals.
• • You will build content ecosystems designed for optimal discoverability, where innovative strategies and tactics you help define result in pages that perform exceptionally well across traditional search results, rich features, and AI-generated answers.
• • Successful international site and program launches, characterized by strong technical foundations, clean indexation, and demonstrable early organic visibility in target markets, will be a hallmark of your contribution.
• • Your impact will be further evidenced by measurable improvements in organic visibility, engagement, leads, applications, and enrollments that meet or exceed forecasted goals for your assigned university partners within the first year.
• • You will ensure the successful execution of SEO and AEO requirements for new website and program launches, leading to timely deployments with minimal technical issues and measurable early organic performance.
• • The timely delivery of high-quality work and a growing demand for your SEO and AEO expertise from cross-functional partners will signify your effectiveness and value to the team.