Manager, Web Strategy

📋 Description

• • Lead end-to-end strategy, execution, and optimization of a digital portfolio comprising four distinct company websites, ensuring alignment with business objectives and brand standards.
• • Own all aspects of the web ecosystem including site architecture, content strategy, user experience, performance metrics, and technical integrity across all properties.
• • Translate business goals into actionable web initiatives that directly increase user engagement, lead quality, and revenue generation across the digital portfolio.
• • Manage and mentor a dedicated Senior Web Developer and an SEO Manager, providing clear direction, performance feedback, and professional development support.
• • Collaborate closely with cross-functional teams including Marketing, Sales, Product, and Customer Success to align web initiatives with broader organizational priorities.
• • Develop and maintain comprehensive web performance dashboards using analytics tools to track KPIs such as traffic, conversion rates, bounce rates, and lead attribution.
• • Oversee website content updates, UX improvements, and A/B testing programs to continuously enhance user experience and drive measurable business outcomes.
• • Ensure all websites comply with accessibility standards, SEO best practices, and evolving web technologies to maintain high search rankings and user satisfaction.
• • Serve as the primary point of contact for third-party vendors, agencies, and platform providers related to web infrastructure, hosting, CMS, and analytics tools.
• • Conduct regular audits of website performance, security, and compliance to identify risks, opportunities, and areas for improvement.
• • Prioritize and manage the web roadmap based on business impact, resource availability, and technical feasibility, balancing short-term needs with long-term strategic goals.
• • Communicate web performance results and strategic recommendations to senior leadership with data-driven insights and clear visual reporting.
• • Stay current with industry trends in web design, digital marketing, user behavior, and emerging technologies to inform innovation and competitive advantage.
• • Coordinate cross-departmental initiatives such as landing page campaigns, form optimizations, and integration of CRM or marketing automation tools with web platforms.
• • Ensure consistent branding, messaging, and tone across all websites while adapting content to audience-specific needs and regional requirements.
• • Drive accountability for website uptime, speed, mobile responsiveness, and security protocols to maintain optimal user experience and minimize technical disruptions.