Marketing Analyst (Social Intelligence Specialization)

Princeton10, LLP

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Analyze social media performance data across digital platforms to evaluate campaign effectiveness for pharmaceutical and healthcare clients in a highly regulated environment.
• Interpret social listening insights to identify audience sentiment, emerging trends, and competitive activity within the life sciences sector.
• Translate complex social data into actionable strategic recommendations that align with therapeutic context, brand guidelines, and regulatory compliance requirements.
• Collaborate with account, content, and strategy teams to ensure all marketing decisions are grounded in credible, context-aware analytics.
• Monitor and report on key performance indicators specific to healthcare advertising, including engagement quality, message resonance, and compliance adherence.
• Utilize proprietary and third-party social intelligence tools to extract, clean, and visualize data that informs campaign optimization and future planning.
• Maintain deep awareness of FDA, FTC, and other regulatory frameworks governing digital promotion in healthcare to ensure all insights and recommendations are compliant.
• Provide timely, clear, and compelling presentations of analytical findings to internal stakeholders and client teams.
• Identify gaps in social media strategy by comparing campaign outcomes against industry benchmarks and historical performance data.
• Support the development of standardized reporting templates and dashboards tailored to the unique needs of healthcare and life sciences clients.
• Stay current with evolving social media platforms, algorithm changes, and emerging digital trends relevant to pharmaceutical marketing.
• Ensure all data analysis respects patient privacy norms and avoids inappropriate inference or targeting in sensitive therapeutic areas.
• Work closely with the Head of Analytics to refine methodologies for measuring campaign impact in environments where direct attribution is limited.
• Contribute to the continuous improvement of internal analytics processes by documenting best practices and flagging data quality issues.
• Serve as a subject matter expert on social intelligence within the healthcare advertising space, advising teams on the implications of social data for brand positioning.
• Balance quantitative metrics with qualitative understanding of audience behavior to deliver nuanced insights that go beyond surface-level engagement numbers.
• Maintain strict confidentiality of client data and proprietary analytics models used across campaigns.
• Participate in cross-functional planning sessions to align social intelligence findings with broader marketing and commercial objectives.

🎯 Requirements

• Proven experience in pharmaceutical or healthcare advertising analytics
• Demonstrated expertise in social media listening and intelligence tools
• Deep understanding of regulatory landscape in healthcare marketing (FDA, FTC, etc.)
• Ability to interpret therapeutic context and audience sensitivity in social data
• Strong proficiency in data visualization and reporting for non-technical stakeholders
• Experience working in a fast-paced agency or client-side marketing environment

🏖️ Benefits

• Fully remote work arrangement
• Flexible scheduling to support work-life balance
• Professional development stipend for industry certifications
• Health, dental, and vision insurance coverage
• 401(k) with company match
• Paid time off including holidays and personal days

Skills & Technologies

Remote

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Princeton10, LLP

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About Princeton10, LLP

Princeton10 (aka “P10”) is a marketing and creative consultancy focused on the pharmaceutical, biotech, medical device, diagnostics, and health tech sectors. It blends strategic planning, brand strategy, creative development, digital technology, and analytics without the traditional layers and overhead of an agency. They emphasize agility, transparency, and “impact at any budget,” working closely with clients to deliver tactical executions rooted in strategy.

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