Marketing Analytics Lead

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of a data-driven marketing measurement and analytics culture at OpenAI to support global user and business growth.
• Define key performance indicators (KPIs) for marketing campaigns and programs, ensuring alignment with organizational objectives and user engagement goals.
• Design and implement full-funnel measurement and attribution frameworks to guide marketing investment decisions and optimize resource allocation.
• Conduct statistical analysis on large datasets to uncover trends, inefficiencies, and growth opportunities in marketing performance and user behavior.
• Design and execute controlled experiments (e.g., matched market, holdout/exposed tests) to quantify the impact of marketing initiatives on awareness, engagement, and adoption.
• Build and maintain self-service dashboards and reporting tools that enable marketing teams to answer data questions independently and make timely decisions.
• Collaborate cross-functionally with marketing, product, and analytics teams to ensure data insights inform strategy, product development, and business planning.
• Translate complex analytical findings into clear, actionable insights for marketing leaders and executive stakeholders.
• Leverage diverse data sources including media measurement, web analytics, social listening, and brand lift studies to inform marketing strategy.
• Establish and evolve measurement capabilities to scale with OpenAI’s growing global user base and product portfolio.
• Support thought leadership initiatives by providing data-backed insights on AI adoption, user attitudes, and market dynamics.
• Ensure all analytics practices align with OpenAI’s mission of responsible AI deployment and ethical data use.
• Participate in planning sessions and key milestones requiring in-person collaboration in San Francisco, as part of the hybrid work model.

🎯 Requirements

• 7+ years of experience in a quantitative role within a highly ambiguous environment
• Proven experience designing and executing marketing experiments using SQL and Python
• Demonstrated ability to define campaign goals and build comprehensive measurement plans
• Experience working with marketing organizations to implement attribution models and performance tracking
• Strong communication skills with a track record of influencing marketing and executive teams
• Familiarity with marketing data sources such as media measurement, web analytics, social listening, and brand lift studies

🏖️ Benefits

• Opportunity to work at the forefront of AI research and deployment with global impact
• Hybrid work model with three days per week in San Francisco office
• Frequent travel opportunities to San Francisco for team collaboration and planning
• Exposure to cutting-edge AI technologies and generative models in a mission-driven environment
• Inclusive, equal opportunity workplace with commitment to diversity and ethical AI development
• Access to OpenAI’s global employee and contractor privacy and affirmative action policies

Skills & Technologies

Python

Senior

Remote

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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