Marketing Analytics Lead

OneApp Technologies Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• This role is responsible for leading full-funnel marketing analytics from paid media through lifecycle journeys, partnering directly with Analytics/ML, Growth and Product Marketing leadership.
• The role involves leading and scaling a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
• The Marketing Analytics Lead will run our marketing test-and-learn agenda, translating results into clear insights and recommendations to grow the business.
• The role requires partnering with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact.
• The Marketing Analytics Lead will manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product.
• The role involves working with a cross-functional team to drive business growth and improve marketing efficiency.
• The Marketing Analytics Lead will be responsible for developing and implementing marketing analytics strategies to drive business outcomes.
• The role requires strong leadership skills, with the ability to manage and motivate a team of analysts.
• The Marketing Analytics Lead will be responsible for communicating complex marketing analytics insights to non-technical stakeholders.
• The role involves staying up-to-date with the latest marketing analytics tools and technologies.
• The Marketing Analytics Lead will be responsible for identifying areas for process improvement and implementing changes to increase efficiency.
• The role requires strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.
• The Marketing Analytics Lead will be responsible for developing and maintaining relationships with key stakeholders, including product, marketing, and sales teams.
• The role involves working in a fast-paced environment with multiple priorities and deadlines.
• The Marketing Analytics Lead will be responsible for ensuring that all marketing analytics efforts are aligned with business objectives.
• The role requires strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.

🎯 Requirements

• 10+ years in marketing analytics, growth analytics, or performance marketing.
• 4+ years of people leadership experience.
• Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
• Strong SQL; experience with large datasets and modern data warehouses.
• Track record improving CAC, LTV, and channel efficiency.
• Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
• Experiment design and interpretation (A/B testing).

🏖️ Benefits

• Competitive cash.
• Benefits effective on day one.
• Early access to a high potential, high growth fintech.
• Generous stock option packages in an early-stage startup.
• Remote friendly (anywhere in the US) and office friendly - you pick the schedule.
• Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave.
• 401(k) plan with match.

Skills & Technologies

Senior

Remote

Degree Required

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OneApp Technologies Inc.

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About OneApp Technologies Inc.

Mobile-first platform that consolidates payments, loyalty, and merchant services into a single SDK for businesses. Offers card-linked offers, cashback programs, and real-time analytics to increase customer retention. Focuses on financial institutions, retailers, and fintechs seeking to unify consumer spending experiences across physical and digital channels.

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