Marketing and Reputation Manager

📋 Description

• • As a Marketing and Reputation Manager at Welltech Limited, you will be instrumental in shaping and safeguarding the digital footprint of our highly successful wellness applications across critical global markets including the US, UK, LATAM, and EU.
• • Your primary objective will be to cultivate a consistently positive and trustworthy online perception of our brands, driving user engagement and reinforcing our position as a leader in the digital wellness space.
• • This role demands a strategic thinker with a keen eye for detail, capable of proactively identifying and mitigating reputational risks while amplifying our strengths.
• • You will be the guardian of our online narrative, ensuring that our commitment to user well-being and the quality of our apps are accurately and compellingly communicated across all digital touchpoints.
• • A significant aspect of your role will involve meticulous monitoring of a wide array of online channels, including user reviews on app stores and third-party platforms, active forums, social media conversations, relevant blogs, and search engine results.
• • Through this vigilant oversight, you will gain deep insights into public sentiment, enabling you to detect emerging trends, potential crises, and valuable opportunities for brand enhancement.
• • Based on these insights, you will be tasked with developing and implementing sophisticated strategies designed to counteract negative sentiment, address user concerns constructively, and significantly boost positive brand perception.
• • Your ability to craft professional, empathetic, and timely responses to online feedback will be crucial in demonstrating our commitment to user satisfaction and building lasting trust.
• • You will play a key role in creating compelling user-driven content, such as authentic testimonials, detailed case studies showcasing user success stories, and informative forum responses, all aimed at bolstering our credibility and authority.
• • A core focus of your responsibilities will be to strengthen our EEAT (Expertise, Authoritativeness, Trustworthiness) signals, a critical component for online visibility and credibility.
• • This will involve fostering collaborations with recognized experts in the wellness field, securing authoritative mentions from reputable sources, and orchestrating strategic public relations initiatives.
• • You will also be responsible for identifying and submitting our innovative apps for relevant industry awards, further validating our excellence and innovation.
• • The role encompasses ownership and management of dedicated digital reputation projects, which may include the development of specialized landing pages and other targeted initiatives aimed at enhancing our online standing.
• • To ensure a cohesive and impactful brand message, you will collaborate closely with various internal teams, including Product, Brand, Creative, and Social Media departments.
• • This cross-functional partnership will guarantee that all external communications are aligned with our overarching brand strategy and product development efforts.
• • You will be responsible for tracking and reporting on a comprehensive set of key performance indicators (KPIs), such as overall sentiment scores, share of voice within the competitive landscape, and emerging online trends.
• • Your analytical prowess will be essential in translating this data into actionable insights and strategic recommendations for the app teams, driving continuous improvement and informed decision-making.
• • Ultimately, you will be the driving force behind maintaining and elevating Welltech's reputation as a trusted and leading provider of digital wellness solutions, contributing directly to our mission of helping millions build and maintain healthy habits for life.
• • This role offers a unique opportunity to make a tangible impact in a rapidly growing global company that is genuinely dedicated to improving people's lives through innovative technology.