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Job Overview
Location
Istanbul, Turkey
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
đź“‹ Description
- • As a Marketing Automation & Growth Specialist at Medsien Inc., you will play a pivotal role in scaling the company’s remote care management solutions by designing, managing, and optimizing sophisticated marketing automation systems that drive lead acquisition, nurture customer relationships, and support revenue growth in a mission-driven healthcare SaaS environment.
- • You will own and enhance HubSpot as the central engine for marketing and sales alignment, ensuring data integrity, advanced segmentation, and seamless integration with Salesforce to enable precise targeting, personalized outreach, and measurable impact across the full customer lifecycle.
- • Day to day, you will design, manage, and optimize complex HubSpot workflows and automations, including email nurtures, lifecycle management, lead and customer segmentation, and triggered campaigns, acting as the internal HubSpot subject matter expert.
- • You will support full-funnel lifecycle marketing, from lead acquisition through customer engagement and expansion, ensuring consistent messaging and timely touchpoints that move prospects and customers through the sales and retention funnel.
- • You will own HubSpot data hygiene, segmentation strategy, and overall database health, conducting regular audits, deduplication, and enrichment to maintain high-quality, actionable customer data.
- • You will partner with Salesforce administrators to ensure clean syncs and accurate reporting between HubSpot and Salesforce, troubleshooting integration issues and aligning data models for unified customer views.
- • You will execute and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta, leveraging PPC, SEM, audience targeting, A/B testing, and conversion optimization strategies to maximize ROI and lead quality.
- • You will build UTM architecture across multiple channels and marketing initiatives, develop advanced dashboards and reporting systems with granular detail, and monitor campaign performance to generate actionable insights from marketing analytics.
- • You will collaborate with sales and operations teams to ensure effective campaign execution and reporting, translating marketing performance into actionable feedback for cross-functional alignment.
- • Medsien is a venture-backed healthcare SaaS company headquartered in San Francisco with a growing remote team, dedicated to revolutionizing remote care management for patients with chronic conditions through scalable technology solutions.
- • The company serves hundreds of organizations seeking to improve patient outcomes and reduce healthcare disparities, with a mission to expand access to remote care for the over 150 million U.S. adults living with at least one chronic condition.
- • You will gain deep expertise in healthcare technology marketing, mastering the intersection of B2B SaaS growth strategies and regulated healthcare environments, positioning you as a specialist in a high-impact, niche domain.
- • You will develop advanced proficiency in marketing automation, CRM integration, paid media optimization, and data-driven reporting — skills that are highly transferable and in demand across tech, healthtech, and B2B sectors.
🎯 Requirements
- • Experience building and managing marketing automation programs in HubSpot.
- • Strong understanding of marketing funnels, lifecycle marketing, and lead management.
- • Hands-on experience (1-2 years) in Google Ads, LinkedIn Ads, and Meta Ads.
- • Ability to manage the end-to-end paid campaign process: setup, targeting, creative coordination, optimization, and reporting.
- • Experience with marketing data management, segmentation, and CRM integrations.
- • Proficiency with web analytics platforms such as Google Analytics, Google Search Console.
- • Strong analytical mindset with experience running A/B tests and performance optimization.
- • Comfort operating in a distributed, asynchronous environment, with a bias toward documentation, clarity, and momentum.
- • Bachelor’s degree in a related field.
- • Outstanding communication skills.
- • Excellent English skills, both written and verbal.
- • Residence in Istanbul city center.
🏖️ Benefits
- • Competitive USD salary.
- • Flexible vacation and PTO policies.
- • Fully remote work opportunities from Istanbul.
- • Training, mentorship, and coaching from leadership.
Skills & Technologies
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About Medsien Inc.
Medsien Inc. is a healthcare technology company focused on improving patient care through innovative solutions. They offer a comprehensive platform designed to streamline various aspects of healthcare delivery, including patient engagement, remote monitoring, and data analytics. Their services aim to enhance communication between patients and providers, facilitate proactive health management, and provide actionable insights for healthcare organizations. Medsien is committed to leveraging technology to create a more efficient, accessible, and personalized healthcare experience, ultimately contributing to better health outcomes for individuals and optimizing operational efficiency for healthcare systems.
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