Marketing Automation Manager

Fullscript Inc.

Job Overview

Location

Ottawa, ON

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs.
• Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging.
• Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications.
• Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes.
• Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness.
• Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable.
• Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.

🎯 Requirements

• 5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations.
• Strong hands-on experience with Iterable or a closely related marketing automation platform such as Klaviyo, Marketo, or HubSpot.
• Proven experience building and optimizing lifecycle journeys, nurture campaigns, drip campaigns, webinar campaigns, and multi-channel communications.
• Experience owning A/B testing roadmaps, personalization strategies, segmentation, and data-based optimization to improve conversion rates and engagement.

🏖️ Benefits

• Salary range: $ to $ CAD
• Remote-first flexibility to work where you work best, with Ottawa, Toronto, or Calgary preferred for this role.
• Flexible PTO and competitive pay, because work-life balance matters
• RRSP/401k match and stock options to invest in your future
• Premium benefits package with customizable coverage, paramedical services, and an HSA.
• Fullscript discounts to save on high-quality wellness products
• Continuous learning opportunities to grow your skills and career
• Fullscript shares salary ranges to support transparency and help candidates make informed decisions.

📍 Location

• City: Ottawa
• Region: ON
• Country Code: CA
• Is Remote: false

Skills & Technologies

Remote

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Fullscript Inc.

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About Fullscript Inc.

Fullscript is a healthcare technology company that provides an online platform for practitioners to prescribe and dispense professional-grade supplements directly to patients. The service integrates with electronic health records, automates fulfillment, and offers evidence-based dosing protocols. Licensed practitioners manage orders and monitor adherence, while patients receive supplements shipped from GMP-compliant facilities. Revenue comes from supplement sales and SaaS subscriptions. Founded in 2011, the company is headquartered in Ottawa, Ontario, and serves tens of thousands of practitioners across North America.

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