Marketing Automation Specialist

📋 Description

• • Are you passionate about leveraging cutting-edge technology, particularly AI and low-code/no-code platforms, to revolutionize business operations? Do you possess an innate drive for peak performance and thrive in an environment where you can directly contribute to creating technology that impacts millions daily? If so, Appetiser Apps is seeking a highly motivated and ambitious Marketing Automation Specialist to join our high-performance team.
• • As a key player in our mission to transition from an Australian market leader to a worldwide phenomenon, you will be instrumental in driving our growth by 10X over the next five years. Our competitive edge lies in our advanced technology, rapid pace, and proven track record of client success. We are looking for individuals like you, who are eager to contribute to this exciting trajectory and help us achieve our ambitious goals.
• • In this pivotal role, you will be responsible for building and optimizing internal automation systems using powerful no-code and low-code tools such as Coda, ClickUp, Zapier, and HubSpot. Your expertise will be crucial in designing, developing, and deploying sophisticated automation workflows that leverage AI to streamline and enhance our Customer Relationship Management (CRM) operations.
• • You will act as a champion for automation across various teams within the company. This involves proactively identifying inefficiencies, recommending strategic automation opportunities, and implementing innovative AI-driven solutions that drive significant improvements in productivity and performance. Your ability to collaborate effectively with diverse teams will be key to uncovering and addressing operational bottlenecks.
• • A significant part of your role will involve exploring and testing new technologies. You will stay abreast of the latest advancements in automation, AI, and low-code/no-code platforms, evaluating their potential to enhance team capabilities and elevate overall system performance. This continuous exploration ensures we remain at the forefront of technological innovation.
• • You will also take ownership of data architecture and governance, overseeing data projects to ensure better organization-wide efficiency and data integrity. This includes managing how data flows through our automated systems, ensuring it is accurate, accessible, and secure, thereby supporting more informed decision-making.
• • Planning and executing automation projects and campaigns will be a core responsibility. You will manage the entire lifecycle of these initiatives, from conception to completion, meticulously assessing and mitigating risks, and ensuring a smooth and impactful deployment. Your project management skills will be vital in delivering successful outcomes.
• • Furthermore, you will serve as an internal consultant, providing expert guidance to the company on process optimization, the adoption of automation technologies, and the strategic implementation of AI-driven solutions. Your insights will help shape the company's approach to operational excellence and technological advancement.
• • Maintaining clear and consistent communication is essential. You will keep teams informed about the status of projects, progress updates, and post-project analysis. This transparency fosters a culture of continuous improvement and ensures alignment across the organization. Your role is not just about building systems, but also about fostering understanding and adoption.
• • The ideal candidate is someone who is not afraid to dive deep into complex problems, enjoys finding elegant solutions, and is excited by the prospect of working with a dynamic and fast-growing company. You will have the opportunity to make a tangible impact, contributing directly to the efficiency and scalability of our operations. This is a unique chance to be part of a team that is redefining what's possible with technology in the business world, turning ambitious ideas into reality for our clients and for Appetiser Apps itself. Your work will directly contribute to our mission of empowering businesses through intelligent automation and AI, making this role a truly rewarding experience for those driven by innovation and impact.