Senior Associate, B2B Digital Marketing

DailyPay, Inc.

Job Overview

Location

US-Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Senior Associate, B2B Digital Marketing is a strategic role within the B2B Client Acquisition team, responsible for supporting full-funnel lead generation and improving the overall effectiveness of DailyPay’s B2B website and digital marketing channels.
• Day to day, the person will develop and execute CRO tactics across web, chat, paid media, and email; conduct funnel analysis to identify friction points; support A/B testing roadmaps; collaborate with brand and market intelligence teams for user insights; implement web personalization strategies; work with SEO consultants to improve organic traffic; develop AI search optimization (AIO) strategies; and optimize website chat routing and AI conversational agents to accelerate lead capture.
• DailyPay is a worktech company and industry leader in on-demand pay solutions, headquartered in New York City with operations across the U.S. and Belfast, dedicated to improving employee financial well-being and employer-employee relationships through its award-winning technology platform.
• The person can learn and achieve mastery in conversion rate optimization, SEO, and AI search optimization; gain hands-on experience with MarTech tools like VWO, Marketo, and WordPress; deepen analytical skills using GA4 and Tableau; and contribute to measurable improvements in lead conversion and user engagement across B2B digital channels.

🎯 Requirements

• 3+ years of professional experience in B2B marketing with a focus on digital demand generation, conversion rate optimization, search engine optimization, or AI search optimization
• Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices
• Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems
• Hands-on experience executing campaigns within tools like VWO, Marketo, WordPress, or equivalent digital marketing infrastructure
• Excellent organizational, communication, and project management habits with demonstrated experience tracking workflows through platforms like Asana
• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience

🏖️ Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

Skills & Technologies

Senior

Remote

Degree Required

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DailyPay, Inc.

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About DailyPay, Inc.

DailyPay provides an on-demand pay platform that integrates with employer payroll systems, allowing employees to access earned wages before the scheduled payday. Founded in 2015 and headquartered in New York City, the company partners with enterprises across retail, hospitality, healthcare and contact-center industries to offer real-time pay transfers, automated savings, financial counseling and analytics dashboards that reduce turnover and support workforce financial wellness.

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