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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing Manager
Date Posted
October 10, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end strategy for multi-channel marketing campaigns that reach millions of policyholders, advisors, and prospects across Protective’s retail divisions and enterprise initiatives.
- • Translate complex business goals into crystal-clear campaign briefs that map the entire customer and distributor journey, ensuring every touchpoint ladders up to brand promise and revenue targets.
- • Build and maintain a rolling 12-month campaign roadmap that balances high-impact launches, always-on nurture streams, and experimental pilots—prioritized by ROI, audience size, and strategic urgency.
- • Establish rigorous KPI frameworks (lead volume, cost-per-acquisition, lifetime value, NPS, advisor activation) and design A/B and multivariate testing plans that continuously optimize creative, offer, channel mix, and cadence.
- • Architect integrated marketing plans that specify deliverables, audience segments, messaging hierarchies, channel roles, budget allocations, milestone deadlines, and performance dashboards—then socialize them through WorkFront for flawless cross-functional execution.
- • Partner daily with Brand, Product, Sales Enablement, Compliance, and Creative teams to ensure every campaign aligns with brand guidelines, regulatory requirements, and sales objectives, while still pushing creative boundaries.
- • Analyze real-time campaign performance using BI tools and marketing tech stack data; surface actionable insights that inform rapid pivots, re-allocation of spend, and future strategy development.
- • Champion a culture of experimentation by introducing new channels (e.g., connected TV, podcast sponsorships, interactive calculators) and emerging martech capabilities that keep Protective ahead of industry trends.
- • Serve as the connective tissue between upper-funnel brand storytelling and lower-funnel conversion tactics, ensuring seamless hand-offs and consistent messaging from first impression to policy issuance.
- • Mentor junior marketers and agency partners on best-practice campaign architecture, test design, and post-campaign learning capture, elevating the overall marketing IQ of the organization.
- • Present strategic recommendations and performance readouts to senior leadership, translating data into compelling narratives that secure continued investment and executive buy-in.
- • Continuously refine processes, templates, and governance models to reduce cycle time, eliminate redundancies, and scale campaign operations across multiple lines of business.
🎯 Requirements
- • Bachelor’s degree in marketing, communications, or related field plus minimum 5 years of hands-on marketing or advertising experience, ideally in financial services or similarly regulated industry.
- • Demonstrated ability to craft integrated campaign strategies that span email, paid social, search, display, direct mail, and sales enablement—grounded in data and customer insights.
- • Advanced proficiency with Microsoft Office (Excel pivot tables, PowerPoint storytelling) and familiarity with WorkFront or comparable work-management platforms.
- • Proven track record of setting measurable KPIs, designing statistically valid tests, and translating performance data into actionable optimizations that improve ROI.
- • Nice-to-have: experience with marketing automation (Marketo, Eloqua), CRM (Salesforce), BI tools (Tableau, Power BI), and SEO/SEM best practices.
🏖️ Benefits
- • Comprehensive health, dental, and vision insurance plus mental health benefits and 24/7 employee assistance program to support total wellbeing.
- • Generous paid time off, paid parental leave, short-term disability, and a cultural observance day to ensure work-life balance.
- • 401(k) with company match, pension plan, and healthcare savings account contributions to strengthen long-term financial security.
- • Annual performance-based incentive bonus and access to ProHealth Rewards—earn cash rewards for engaging in wellbeing activities.
Skills & Technologies
Remote
Degree Required
About Protective Life Corporation
Protective Life Corporation, headquartered in Birmingham, Alabama, is a financial services holding company providing life insurance, annuities, asset protection, and retirement and investment products to individuals and institutions through subsidiaries such as Protective Life Insurance Company. Founded in 1907, the company operates nationwide and manages assets exceeding $100 billion, serving policyholders, plan participants, and institutional clients with risk management and wealth accumulation solutions. The firm distributes products via independent agents, brokers, financial institutions, and strategic partnerships, focusing on long-term financial security and stable cash flow generation for its customers and shareholders.
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