Marketing Campaigns Manager

📋 Description

• • The Marketing Campaigns Manager, International at GenScript Biotech Corporation plays a pivotal role in driving global brand awareness and demand generation for life science products and services by transforming business objectives into data-informed, multi-channel marketing campaigns that resonate with scientific audiences worldwide.
• • This role is critical to advancing GenScript’s mission of improving human and environmental health through biotechnology by ensuring consistent, compelling storytelling across all customer touchpoints in key international markets.
• • Day to day, the Marketing Campaigns Manager will collaborate with product, regional, and digital marketing teams to interpret marketing briefs and customer insights into actionable campaign strategies, defining target audiences, messaging frameworks, and creative concepts aligned with brand and business goals.
• • They will oversee the end-to-end creation and execution of campaign assets — including visuals, audiovisual content, email sequences, social media materials, and landing pages — ensuring timely delivery, brand compliance, and strategic alignment across omnichannel touchpoints.
• • The manager will continuously monitor campaign performance using analytics tools, analyze engagement and conversion metrics, and produce actionable optimization reports to improve ROI and inform future planning.
• • They will streamline campaign workflows by refining processes and leveraging project management tools to enhance cross-team coordination, reduce bottlenecks, and ensure high-quality output is delivered on schedule.
• • In addition, the role involves mentoring and guiding junior campaign team members, fostering skill development, conducting performance assessments, and promoting a collaborative, high-performance culture within the marketing team.
• • The Marketing Campaigns Manager will also partner with external agencies and vendors to manage creative production, negotiate timelines and budgets, and ensure all deliverables meet GenScript’s quality and scientific accuracy standards.
• • About the team or company: GenScript Biotech Corporation is a globally recognized leader in biotechnology with operations spanning North America, Europe, Greater China, and Asia Pacific, specializing in gene synthesis, biologics development, enzyme production, and cell therapy solutions.
• • The Integrated Communications & Content department operates at the intersection of science and storytelling, empowering scientists worldwide with innovative tools and knowledge through strategic, evidence-based marketing initiatives.
• • What the person can learn or achieve in this role: This position offers deep exposure to life science marketing in a fast-growing, innovation-driven biotech environment, enabling the development of advanced skills in B2B scientific campaign strategy, cross-cultural audience targeting, and marketing performance analytics.
• • The successful candidate will have the opportunity to shape GenScript’s global brand narrative, contribute to product launches that accelerate research breakthroughs, and grow into a strategic marketing leader within a mission-driven organization committed to improving global health through biotechnology.