Marketing Development Representative

📋 Description

• • Legora is on a mission to redefine how legal work is done, and as a Marketing Development Representative (MDR), you will be at the forefront of this transformation, playing a pivotal role in bridging the gap between marketing engagement and tangible sales opportunities. This position is uniquely situated at the dynamic intersection of marketing and sales, with a core focus on converting initial prospect interest into qualified leads for the sales team. You will be instrumental in ensuring that the innovative solutions Legora offers reach the legal professionals who can benefit most from them, contributing directly to the company's rapid growth and its mission to make complex legal processes smarter, faster, and more human.
• • Your day-to-day responsibilities will encompass a range of critical activities designed to nurture and qualify leads generated through various marketing channels. This includes diligently following up with marketing-generated leads stemming from diverse campaigns, engaging webinars, industry events, and website conversions. You will be proactive in identifying and engaging prospects who exhibit high-intent signals, such as deep content engagement, active participation in webinars or events, or demonstrated interest in Legora's product offerings. A key part of your role will involve thoroughly qualifying these prospects to identify potential opportunities that align with the sales team's objectives. Your success will be measured by your ability to effectively book qualified meetings for Account Executives, ensuring that every promising interaction translates into a valuable sales conversation. You will also collaborate closely with the Marketing Automation Specialist to strategically activate and prioritize engaged leads, ensuring timely and effective outreach. Furthermore, you will work hand-in-hand with the broader growth marketing team to pinpoint signals that strongly indicate buying intent, refining your approach based on these insights. Providing constructive feedback to the marketing team regarding lead quality, the effectiveness of messaging, and overall campaign performance will be crucial for continuous improvement. Maintaining meticulous records of lead information and tracking all activities within the CRM system is essential for data integrity and operational efficiency. Ultimately, your efforts will directly contribute to ensuring that marketing-generated demand is engaged with speed and maximum effectiveness, driving pipeline growth.
• • Legora is not just building a solution for lawyers; it's building it *with* them, working side-by-side every step of the way to ensure it's done the right way. Our AI-native workspace empowers legal professionals to ask better questions and unlock new insights, pushing the boundaries of legal tech. We are trusted by global firms in over 40 countries, including renowned names like Cleary Gottlieb, Goodwin, Bird & Bird, and Linklaters. Our culture is defined by a commitment to excellence, where "good enough" is never good enough. We believe in winning together by empowering lawyers with technology that truly understands their needs. If you are excited by the prospect of building from first principles, collaborating with exceptional individuals, and accelerating change in a high-stakes, high-impact domain, then Legora is the place for you. We are actively shaping and defining the future of legal tech, and we invite you to join us in building this intelligent future.
• • In this role, you will gain invaluable experience at the nexus of marketing, sales, and technology, developing a deep understanding of lead generation, qualification, and pipeline management within the rapidly evolving legal tech landscape. You will have the opportunity to hone your communication and relationship-building skills by engaging with senior legal professionals, learning to identify their needs and articulate the value proposition of Legora's innovative solutions. Success in this position means becoming a key contributor to Legora's revenue growth, directly impacting the company's ability to scale and achieve its ambitious goals. You will learn to leverage marketing automation tools and CRM systems effectively, becoming proficient in data-driven decision-making and campaign optimization. This role offers a unique chance to be part of a fast-moving startup environment, where your contributions are highly visible and directly influence the company's trajectory, providing a significant platform for professional development and career advancement in a high-impact industry.