Marketing Director

Sitemate Pty Ltd

Job Overview

Location

Sydney Office

Job Type

Full-time

Full Job Description

📋 Description

• Sitemate is seeking a dynamic and technically adept "full-stack" Marketing Director to spearhead our day-to-day marketing execution, manage our critical web infrastructure, and ensure seamless coordination across our high-output marketing team. This pivotal role sits at the crucial intersection of marketing operations and technical execution, demanding a unique blend of strategic thinking and hands-on implementation. You will be instrumental in managing our WordPress site, diagnosing and resolving performance issues, building and deploying web pages using code, conducting foundational Conversion Rate Optimization (CRO) on landing pages and lead generation tools, guiding our paid media spend, and pioneering our approach to AI-era search optimization (AEO).
• You will collaborate closely with a small but impactful team, including content engineers, a dedicated designer, a performance marketer, and a marketing operations administrator. Reporting directly to the VP of Marketing, this position is far from a conventional marketing management role. We are actively developing a sophisticated, programmable marketing infrastructure, which includes an Airtable-driven content pipeline, AI-assisted content generation capabilities, and automated publishing workflows. Your expertise will be vital in operating within this advanced environment, acting as a technical generalist who can not only code but also think strategically and execute programmatically. A strong comfort level with AI tools such as Claude and Cursor is not just expected, but a fundamental requirement for success in this role.
• Your primary responsibility will be to orchestrate the marketing team's operational rhythm. This involves defining priorities, identifying and removing blockers, and managing seamless handoffs between different functions. You will ensure that content engineers, designers, and paid media specialists are all aligned on weekly objectives and are working cohesively towards shared goals. This coordination function is central to your role and will be key to maintaining our high velocity.
• You will take full ownership of our website, ensuring its uptime, optimal page speed, efficient CDN performance, and reliable hosting (specifically on Kinsta). This includes managing all WordPress plugins and maintaining the integrity and functionality of our Airtable-to-WordPress content pipeline. When technical issues arise, you will be the first point of contact for diagnosis and resolution, ensuring minimal disruption to our online presence.
• A significant part of your role will involve hands-on web development. You will be responsible for building and deploying new web pages, leveraging our established Airtable-to-WordPress pipeline, utilizing Beaver Builder/Themer, and writing raw code when necessary. This is a role where you will not just brief a designer, but actively contribute to the creation and launch of web assets.
• You will also conduct foundational CRO initiatives. This includes setting up and analyzing A/B test variants for landing pages, implementing conversion improvements on lead generation tools and signup flows, and focusing on execution-level enhancements rather than high-level strategy.
• A major focus will be on owning and developing our strategy for AI-era optimization (AEO). This is a critical and evolving area where you will be tasked with understanding how to ensure Sitemate effectively appears in Google's AI Overviews, ChatGPT, Perplexity, and other emerging AI search interfaces. Your work will involve implementing structured data, optimizing content for AI consumption, and actively monitoring performance to build a comprehensive AEO playbook.
• You will provide oversight for our paid media spend, working in tandem with our performance marketer. Your role will involve tracking campaign performance, identifying potential issues, and ensuring budget discipline. While you won't be directly managing campaign execution, your strategic guidance and performance monitoring will be essential.
• Beyond these core responsibilities, you will be expected to be hands-on with the team wherever your expertise is most valuable. This could range from debugging complex page speed issues, reviewing and refining landing page copy, to diving into Airtable to unblock a content engineer. Your willingness to jump in and contribute directly will be highly appreciated.
• This role is ideal for a builder and a doer, someone who thrives in a fast-paced, high-growth environment and is eager to make a tangible impact on Sitemate's marketing infrastructure and performance. You will be joining a company that values transparency, high velocity, hustle, diversity, and innovation, operating with autonomy and a focus on outcomes.

🎯 Requirements

• Daily hands-on experience with AI-assisted coding tools such as Cursor or Claude Code is non-negotiable.
• Proven ability to build and ship web pages, including proficiency in WordPress at a production level (site management, performance, plugins, theme-level work), and foundational CRO skills.
• Strong understanding of web performance and infrastructure (page speed, CDN, caching, uptime monitoring) and a clear point of view on AI-era optimization (AEO) and its impact on search discovery.
• Experience in coordinating marketing teams, managing priorities, and facilitating cross-functional handoffs, coupled with strong analytical skills and comfort with tools like Google Analytics 4.

🏖️ Benefits

• Competitive, performance-based remuneration with a salary range of AU$90,000 - AU$180,000.
• Equity options, allowing you to own a piece of the company you help build.
• Comprehensive leave package including 20 days paid annual leave, plus sick, carer’s, and compassionate leave, and 16 weeks paid parental leave for primary carers (6 weeks for secondary).
• Professional development opportunities with a dedicated learning and development budget and transparent career progression plans.
• Flexible work arrangements, including remote or hybrid options and the ability to work from anywhere for several weeks annually, along with a laptop and home office setup budget.

Skills & Technologies

Python

JavaScript

Node.js

Remote

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Sitemate Pty Ltd

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About Sitemate Pty Ltd

Sitemate is a cloud-based platform designed to streamline construction and field service operations. It offers a comprehensive suite of tools for project management, site inspections, defect management, safety compliance, and communication. The platform enables teams to capture data in the field using mobile devices, automate workflows, and generate reports in real-time. Key features include customizable checklists, photo and video documentation, task assignment, and integration capabilities with other business systems. Sitemate aims to improve efficiency, reduce errors, enhance collaboration, and ensure compliance across construction projects and field service operations, providing a centralized hub for all site-related activities.

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