Marketing Director (Remote)

First American Financial Corporation

Job Overview

Location

4 Locations

Job Type

Full-time

Full Job Description

📋 Description

• As Marketing Director for First American Financial Corporation’s Lender Businesses, you will drive measurable growth and strengthen competitive differentiation in a trust-driven, risk-sensitive mortgage lending environment where marketing must be disciplined, credible, and directly tied to business outcomes.
• You will own the end-to-end marketing strategy, budget, OKRs, and performance outcomes for lender segments, leading a team of four marketers while partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence teams (Creative, Performance Marketing, Brand) to align marketing with clear revenue, retention, and market share objectives.
• Day to day, you will develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives; establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI; build executive-ready performance narratives tied to business impact.
• You will manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes, allocating and optimizing marketing investment to maximize measurable return and support growth priorities.
• You will serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity, equipping sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention.
• You will translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams, ensuring marketing resources drive divisional results, and translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools for field teams.
• You will improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue, elevating attribution clarity and funnel transparency, while ensuring lender-facing marketing reinforces First American’s reputation for trust, expertise, and institutional strength.
• You will play a pivotal role in strengthening First American’s competitive position, advancing marketing maturity, and ensuring the lender strategy is backed by clear OKRs, measurable KPIs, and executive confidence in a company recognized for ten consecutive years on the Fortune 100 Best Companies to Work For® list and celebrated for its People First culture.
• You will develop executive-level communication and presentation skills while operating in a matrixed organization, gaining deep expertise in mortgage and financial services marketing, CRM, marketing automation, attribution, and funnel analytics, and engaging with lending ecosystem conferences to stay at the forefront of industry trends.

🎯 Requirements

• 10+ years of B2B marketing experience with required expertise in Mortgage or Financial Services
• Proven experience owning OKRs and delivering measurable revenue impact
• Strong leadership experience managing and developing teams
• Experience operating in matrixed organizations with multiple stakeholders
• Budget ownership and performance accountability experience
• Strong understanding of CRM, marketing automation, attribution, and funnel analytics

🏖️ Benefits

• Comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave
• Employee stock purchase plan
• People First Culture that celebrates diversity, equity, and inclusion
• Recognition as a Fortune 100 Best Companies to Work For® for ten consecutive years
• Awards as a best place to work for women, diversity, and LGBTQ+ employees
• Inclusion on more than 50 regional best places to work lists

Skills & Technologies

Onsite

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First American Financial Corporation

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About First American Financial Corporation

First American Financial Corporation provides title insurance, settlement services, and risk solutions for real estate transactions in the United States and abroad. The company offers title insurance policies, escrow and closing services, tax monitoring, home warranty products, and data and analytics for lenders, servicers, investors, and government-sponsored enterprises. Its segments include title insurance and services, specialty insurance, and corporate operations. Founded in 1889 and headquartered in Santa Ana, California, First American supports residential and commercial property transactions through a network of agents and direct operations.

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