Marketing Generalist

Global Talent Co.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Global Talent Co. is thrilled to present an exceptional opportunity for a dynamic and versatile Marketing Generalist to join a rapidly expanding, modern Indian restaurant chain making waves in the German market. This role is designed for a proactive individual passionate about brand building and marketing strategy within the vibrant hospitality sector. You will be instrumental in shaping and executing the company's marketing vision, ensuring a consistent and compelling brand narrative across all touchpoints. This is more than just a marketing role; it's a chance to be a pivotal force in the growth and success of a beloved brand, blending traditional Indian culinary artistry with contemporary dining experiences.
• As the Marketing Generalist, you will be at the forefront of developing and overseeing the company's overarching brand and marketing strategy. This involves a deep dive into market trends, competitor analysis, and a thorough evaluation of past marketing initiatives to identify opportunities for innovation and improvement. Your strategic insights will guide the company's direction, ensuring that marketing efforts are not only creative but also data-driven and impactful, contributing directly to business objectives and brand recognition.
• A significant aspect of your role will be to manage and coordinate comprehensive content strategies. You will work hand-in-hand with external social media and performance marketing agencies, providing clear direction and ensuring that content aligns perfectly with the brand's voice, values, and marketing objectives. This collaborative approach ensures a high standard of content creation and distribution across all digital platforms, from engaging social media posts to informative website copy.
• You will be responsible for the meticulous planning and execution of both online and offline marketing campaigns, promotions, and events. This includes conceptualizing creative ideas, managing budgets, coordinating logistics, and working closely with the operations team to guarantee seamless execution. Whether it's a new menu launch, a seasonal promotion, or a community event, your oversight will ensure every detail is managed effectively to maximize impact and customer engagement.
• Collaboration is key in this role. You will work closely with the operations team to ensure that all marketing initiatives are aligned with the day-to-day running of the restaurants, fostering a unified approach to customer experience. Furthermore, you will have the opportunity to lead and guide marketing working students, mentoring them in social media-related tasks and nurturing their development within the marketing field.
• A crucial element of your responsibility will be to maintain a comprehensive overview of all marketing-related activities. This requires exceptional organizational skills and the ability to manage multiple projects concurrently, ensuring deadlines are met and objectives are achieved. You will be empowered to manage projects independently, taking ownership from the initial ideation phase right through to final implementation and post-campaign analysis.
• This role demands a hands-on approach. You will be actively involved in the execution of marketing initiatives, rolling up your sleeves to bring creative concepts to life. This could involve anything from drafting campaign briefs to overseeing the production of marketing collateral, ensuring that the brand's message is communicated effectively and consistently.
• Ensuring brand consistency and alignment across all marketing channels is paramount. You will act as the guardian of the brand, making sure that every piece of communication, whether digital or physical, reflects the company's identity, values, and quality standards. This includes everything from visual branding to tone of voice.
• The company is passionate about delivering an exceptional dining experience that beautifully blends traditional Indian flavours with contemporary elements. They are dedicated to quality, innovation, and customer satisfaction, creating a vibrant and engaging atmosphere for both guests and employees. By joining this team, you will contribute to a rapidly growing brand in the dynamic hospitality industry, making a tangible impact on its market presence and customer loyalty.
• This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment, enjoys taking ownership of marketing efforts, and is eager to contribute to the success of a growing business. If you are looking to make a significant impact and grow your career within a supportive and innovative company, this role is an ideal fit.

🎯 Requirements

• Minimum of 3 years of experience in marketing, with a preference for experience within the hospitality, food & beverage, or retail industries.
• Proven strong project management skills, with a demonstrated ability to manage multiple marketing initiatives simultaneously and independently.
• Experience working with or managing external agencies (e.g., social media, performance marketing, design).
• Proficiency in developing and overseeing content strategies for diverse marketing channels.
• Hands-on execution capabilities, with a track record of managing campaigns from concept to completion.
• Strong analytical skills for evaluating marketing trends and past performance.
• Experience in planning and executing promotional events and campaigns.
• Excellent communication and interpersonal skills for effective collaboration.
• Understanding of Indian or German culture is considered a strong asset.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics.
• Ability to work aligned to CET business hours.

🏖️ Benefits

• Competitive compensation package.
• Opportunity to work with leading innovative technology companies worldwide through The Global Talent Co.'s network.
• Stable employment with a growing and dynamic company.
• Access to a community of 25,000+ like-minded marketing professionals.
• Career growth and development opportunities within a rapidly expanding brand.
• Contribute to a vibrant and engaging company culture in the hospitality industry.

Skills & Technologies

Remote

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Global Talent Co.

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About Global Talent Co.

Global Talent Co. is a Singapore-based recruitment and talent acquisition company that connects employers across Asia-Pacific with mid- to senior-level professionals. Founded in 2020, it operates a distributed model combining local market knowledge with technology-driven sourcing, screening and matching. Services include retained and contingency search, interim management, and talent advisory across finance, technology, consumer, healthcare and industrial sectors. The firm serves multinational corporations, growth-stage companies and private equity portfolio businesses, emphasizing speed, cultural fit and long-term performance outcomes.

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