Marketing Manager

📋 Description

• • ButterflyMX is seeking a dynamic and strategic Marketing Manager to join our growing team as the right hand to the Senior Marketing Director. This pivotal role is designed for a versatile marketer who thrives in a fast-paced, remote environment and possesses a strong blend of creative vision and analytical prowess. You will be instrumental in shaping and executing a wide array of inbound and demand generation initiatives, playing a key role in planning, implementing, and optimizing integrated marketing campaigns across multiple channels. Your collaboration with internal teams and external partners will be crucial in driving measurable results and furthering ButterflyMX's mission to revolutionize property access through smart technology.
• • At ButterflyMX, we are committed to empowering people to control and manage doors and gates effortlessly via their smartphones. Our innovative solutions are deployed in over 15,000 multifamily, commercial, gated communities, and student housing properties globally, trusted by leading names in real estate. We pride ourselves on developing products that not only lower operating costs for developers, owners, and property managers but also significantly enhance tenant satisfaction. Our technology eliminates the need for traditional building wiring and in-unit hardware, offering property managers a streamlined online dashboard for access control and entry log monitoring, while residents enjoy the convenience of smartphone-based access and visitor management.
• • As a Marketing Manager, you will be at the forefront of executing and overseeing our demand generation marketing mix. This includes hands-on involvement in social media strategy and execution, crafting and deploying targeted email marketing campaigns, coordinating participation in key industry events, contributing to content production, and managing media buying efforts. You will partner closely with the Senior Marketing Director to manage complex, cross-functional initiatives, ensuring seamless campaign execution from conception through to completion. A significant aspect of your role will involve owning and managing our partner marketing programs, focusing on increasing engagement, generating leads, and driving revenue through our integration and channel partners.
• • Your responsibilities will extend to assisting in the production of diverse marketing content, including video, audio, and graphic design assets, ensuring brand consistency and compelling messaging across all platforms. To foster deeper industry connections and identify new opportunities, you will travel 2-3 times per year to attend and represent ButterflyMX at crucial trade shows and events. Continuous improvement is a core tenet of our culture, and you will play a vital role in optimizing marketing performance by diligently tracking key performance indicators (KPIs), reporting on campaign results, and proactively identifying areas for enhancement. Collaboration is key to our success, and you will work closely with our Sales, Customer Experience (CX), and Product teams on various strategic initiatives, including sales enablement, product training, go-to-market (GTM) strategies, collateral development, and content creation. Furthermore, you will be encouraged to bring fresh, innovative ideas to the table, contributing to the improvement of our processes, creative output, and overall performance across all marketing channels. Analyzing campaign performance and providing actionable recommendations for both current and future initiatives will be a critical part of your role, ensuring we are always maximizing our marketing impact.
• • We are an AI-forward organization, and we expect our team members to leverage AI tools to enhance efficiency and drive innovation. Your ability to embrace and utilize AI in both professional and personal contexts will be crucial for optimizing workflows and achieving ambitious goals. We are looking for an individual who is proactive, curious, and ready to dive into any task that contributes to revenue growth. Excellent organizational skills, the ability to balance strategic thinking with hands-on execution, and a proven track record of managing multiple projects simultaneously are essential. Strong negotiation skills and experience working with media vendors, coupled with proven project management capabilities to collaborate effectively with creative, sales, and executive stakeholders, will set you up for success in this high-impact position.
• • This role offers a unique opportunity to make a significant impact within a rapidly growing company that is a leader in its industry. If you are a results-oriented marketer with a passion for innovation and a desire to contribute to a mission-driven organization, we encourage you to apply.