Job Overview
Location
Bogota, Colombia
Job Type
Full-time
Category
Marketing Manager
Date Posted
April 16, 2026
Full Job Description
đź“‹ Description
- • Marketing Manager responsible for driving go-to-market motion by bridging Digital and Field Marketing with Marketing Ops to ensure campaign health and efficiency.
- • Day-to-day responsibilities include campaign setup, templating, automations, lead creation, and lead scoring to support pipeline growth and revenue acceleration.
- • Part of the North America Field Marketing team launching field and regional campaigns that improve lead-to-deal conversion and support business-wide revenue growth.
- • Opportunity to work with cutting-edge marketing automation and sales enablement tools while contributing to Coupa’s AI-powered spend management platform used by 10M+ buyers and suppliers globally.
- • Collaborate in a transparent, innovative culture focused on measurable impact, where marketing efforts directly improve operating margins for customers worldwide.
- • Gain expertise in aligning marketing operations with sales enablement to optimize campaign performance and scalability across global markets.
- • Develop skills in data-driven campaign execution using trillions of dollars of spend data to inform targeting, personalization, and automation strategies.
- • Advance career in growth marketing within a market-leading B2B SaaS company recognized for innovation and customer success.
🎯 Requirements
- • Proven experience in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and sales enablement tools.
- • Strong background in campaign management, including setup, templating, lead creation, and lead scoring processes.
- • Experience working within field marketing or growth marketing teams supporting B2B revenue goals.
- • Ability to collaborate effectively between digital, field, and marketing operations teams.
- • Familiarity with CRM systems and marketing analytics to measure campaign performance and ROI.
- • Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered.
🏖️ Benefits
- • Opportunity to work with pioneering AI-driven technology that impacts global business spend decisions.
- • Collaborative and transparent culture focused on teamwork, innovation, and shared excellence.
- • Global impact: work that drives measurable improvements in customer operating margins and business outcomes.
- • Access to learning and development resources through Life at Coupa initiatives and employee experiences.
- • Role based in Bogota, Colombia, contributing to a growing Latin American presence in a global tech leader.
- • Exposure to trillions of dollars of spend data across a network of 10M+ buyers and suppliers for advanced targeting and personalization.
Skills & Technologies
About Coupa Software Inc.
Coupa Software provides a cloud-based Business Spend Management platform that unifies procurement, invoicing, expense management, sourcing, contract lifecycle, supplier risk, payments, treasury, and analytics into a single user experience. It automates workflows, enforces policy and compliance, delivers real-time visibility, and leverages AI-driven insights to help global enterprises control spend, improve margins, and reduce risk across direct and indirect goods, services, and contingent labor.
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