Marketing Manager

📋 Description

• • ButterflyMX is seeking a dynamic and results-oriented Marketing Manager to join our growing team as the strategic right hand to the Senior Marketing Director. This pivotal role is designed for a versatile marketer who thrives in a fast-paced, AI-forward environment and is eager to make a significant impact across a broad spectrum of inbound and demand generation initiatives. You will be instrumental in planning, executing, and meticulously optimizing integrated marketing campaigns that leverage multiple channels, fostering collaboration with both internal teams and external partners to achieve ambitious growth objectives.
• • As a strategic generalist, you will dive deep into the execution and oversight of our demand generation marketing mix. This includes spearheading our social media presence, crafting compelling email marketing campaigns, coordinating impactful events, contributing to content production, and managing media buying efforts. Your ability to manage the day-to-day operations of these channels while also contributing to the strategic direction will be key to your success.
• • A significant aspect of this role involves partnering closely with the Senior Marketing Director to manage complex, cross-functional initiatives. You will be responsible for overseeing campaign execution from conception through to completion, ensuring seamless integration across departments and alignment with overall business goals. This requires a strong understanding of project management and the ability to keep multiple stakeholders informed and engaged.
• • You will also take ownership of our partner marketing programs. This entails developing strategies to increase engagement, generate qualified leads, and drive revenue through our integration and channel partners. Building strong relationships with partners and understanding their needs will be crucial for maximizing the success of these collaborative efforts.
• • The Marketing Manager will play a key role in the production of diverse marketing content. This includes assisting with the creation of video assets, audio content, and engaging graphic design elements. A hands-on approach to content creation, ensuring brand consistency and quality across all materials, is essential.
• • To support our go-to-market strategies and build brand awareness, you will assist in planning and executing participation in key industry trade shows and events, which will require approximately 2-3 trips per year. This provides an excellent opportunity to represent ButterflyMX, network with industry professionals, and gather valuable market insights.
• • Continuous improvement is at the heart of our marketing philosophy. You will be responsible for optimizing marketing performance by diligently tracking key performance indicators (KPIs), reporting on campaign results, and proactively identifying areas for enhancement. This analytical approach will drive data-informed decision-making and ensure maximum ROI.
• • Collaboration is paramount at ButterflyMX. You will work closely with our Sales, Customer Experience (CX), and Product teams on a variety of critical initiatives. This includes developing sales enablement materials, conducting training sessions, supporting go-to-market (GTM) strategies, creating collateral, and producing video content that supports our product offerings and customer success.
• • We encourage a culture of innovation and continuous learning. You are expected to bring fresh ideas to the table to help improve our processes, enhance our creative output, and boost performance across all marketing channels. Your proactive approach and willingness to experiment will be highly valued.
• • A core responsibility will be to analyze campaign performance across all initiatives, providing insightful recommendations for improvement on both existing and future campaigns. This data-driven approach ensures that our marketing efforts are always evolving and becoming more effective.
• • ButterflyMX is an AI-forward organization, and we expect our team members to leverage AI tools to enhance efficiency and effectiveness in their roles. This includes exploring and implementing AI solutions for tasks such as content generation, data analysis, campaign optimization, and process automation. Your ability to integrate AI into your workflow will be a significant advantage.
• • This role demands a blend of strategic thinking and hands-on execution. You should be comfortable developing high-level strategies while also being willing and able to roll up your sleeves and execute the tactical elements required to bring those strategies to life. Your organizational skills will be tested as you balance multiple priorities and projects simultaneously.