Marketing Manager

MD Aware, LLC

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the production engine for MDCalc’s Commercial Business Unit by creating sales enablement materials, presentations, and event assets that equip the commercial team to engage pharmaceutical partners effectively.
• Translate pharmaceutical brand objectives into targeted HCP marketing plans with clearly defined audience segments, messaging strategies, and measurable KPIs.
• Own and maintain MDCalc’s brand voice, positioning, and messaging frameworks across all channels and touchpoints to ensure consistency and alignment with commercial goals.
• Build and manage a digital content library including one-pagers, collateral, landing pages, and other sales tools, ensuring all assets are on-brand and aligned with business priorities.
• Lead the development of executive-ready presentations for client meetings, industry conferences, and external events, collaborating with senior stakeholders to ensure strategic accuracy and impact.
• Oversee end-to-end execution of email marketing campaigns, including audience segmentation, content deployment, and performance analysis to optimize engagement and conversion.
• Manage relationships with external agencies and contractors, ensuring deliverables meet strategic objectives, budget constraints, and project timelines.
• Ensure all marketing materials comply with FDA promotional guidelines and MLR review processes for healthcare communications.
• Maintain advanced proficiency in Google Slides, PowerPoint, and Canva to produce high-quality, publish-ready marketing assets on tight deadlines.
• Utilize email marketing platforms (e.g., HubSpot) and CRM tools to support campaign tracking, lead nurturing, and sales team enablement.
• Demonstrate strong project management skills by juggling multiple priorities in a fast-paced environment while consistently delivering polished, deadline-driven materials.
• Present marketing strategies and assets directly to executive leadership and client audiences with clarity and confidence.
• Travel 10–15% to support client conferences, industry events, and internal team meetings.
• Contribute to a culture of mission-driven work by enabling the world’s most widely used medical reference to connect pharmaceutical brands with over 65% of physicians globally.

🎯 Requirements

• 5+ years of marketing experience, with at least 2 years in a health media company, pharma brand team, HCP-focused agency, or equivalent sales-driven media/publisher environment
• Bachelor's degree in Marketing, Communications, Life Sciences, or related field
• Strong understanding of HCP-targeted media platforms and point-of-care channels
• Working knowledge of FDA promotional guidelines and MLR review processes
• Advanced proficiency in Google Slides, PowerPoint, and Canva; familiarity with Photoshop is a plus
• Experience with email marketing platforms (e.g., HubSpot) and CRM tools

🏖️ Benefits

• Medical, Dental, & Vision coverage, with option to extend to dependents
• Company-sponsored short-term insurance
• Fully-paid 8 week parental leave after 6 months of employment
• Company-sponsored 401k after 3 months of employment
• Unlimited vacation for salaried roles
• Work from home monthly stipend
• Hybrid work environment with office in Greenwich Village, NYC
• Tri-annual company offsites for team connection and planning

Skills & Technologies

Hybrid

Degree Required

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MD Aware, LLC

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About MD Aware, LLC

MD Aware, LLC operates MDCalc, a free online clinical decision support platform that aggregates evidence-based calculators, risk scores, and algorithms for physicians and healthcare professionals. Founded in 2005 by two emergency physicians, the service provides rapid access to more than 550 validated tools covering specialties such as cardiology, emergency medicine, and oncology. Each calculator is accompanied by concise summaries of the underlying research, relevant society guidelines, and point-of-care guidance. The company generates revenue through targeted pharmaceutical advertising and institutional licensing while maintaining editorial independence. MDCalc reports over one million active users monthly and is integrated into several electronic health record systems.

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