Marketing Manager, Campaigns

📋 Description

• • Legora is at the forefront of revolutionizing the legal industry with its AI-native workspace, empowering legal professionals to work smarter, ask better questions, and unlock new insights. We are dedicated to transforming complex legal processes into more intelligent, faster, and human-centric workflows. Our innovative solutions are already trusted by global firms in over 40 countries, and we are committed to continuous growth and rapid scaling through deliberate design and execution.
• • As a Marketing Manager, Campaigns, you will be instrumental in driving Legora's brand presence and market penetration across the United States. This pivotal role involves leading the development and execution of high-impact marketing programs designed to significantly boost brand awareness, generate qualified sales pipeline, and foster deep customer loyalty.
• • You will be responsible for crafting and implementing comprehensive campaigns that strategically leverage account-based marketing (ABM) principles, innovative brand marketing initiatives, integrated cross-channel approaches, and compelling content marketing strategies.
• • Reporting directly to the Marketing Director, US, you will work in close collaboration with the broader global marketing team, including demand generation, product marketing, and brand specialists. A key aspect of your role will be to integrate seamlessly with regional go-to-market and engagement teams, ensuring that marketing efforts are perfectly aligned with business objectives.
• • Your primary focus will be on planning and executing programs that directly contribute to customer acquisition, effectively engage target accounts, and nurture existing customer relationships, ultimately playing a crucial role in achieving new business pipeline, upsell pipeline, and renewal targets for the US market.
• • A core responsibility will be to build and expand Legora’s brand visibility and recognition within the US market. This involves ensuring that Legora's brand is consistently and effectively represented across all regional marketing activities, reaching our target audience wherever they are.
• • You will lead the creation and management of a robust pipeline of customer success stories. These narratives will be meticulously crafted to translate Legora's tangible impact into powerful proof points, thereby driving customer advocacy and reinforcing loyalty among our existing client base.
• • Developing a detailed regional marketing strategy and actionable campaign plans will be essential. This includes clearly defining campaign objectives, identifying precise target audiences, establishing compelling messaging themes, and selecting the optimal channel mix to maximize awareness, engagement, and pipeline contribution.
• • You will spearhead the conception and meticulous execution of integrated marketing campaigns. This requires seamless coordination across a diverse range of digital, social media, content, and in-person channels to ensure cohesive and impactful go-to-market initiatives.
• • A critical part of your role involves partnering closely with the US Growth team. This collaboration ensures that all marketing initiatives are strategically aligned with pipeline goals, account-specific strategies, and overarching customer acquisition priorities, creating a unified approach to market engagement.
• • You will design and implement effective content amplification strategies. These strategies will be aimed at extending the reach and impact of Legora’s thought leadership content, product narratives, and customer success stories across all relevant US-based channels, maximizing their visibility and influence.
• • Identifying and activating customer advocates will be a key focus. This involves proactively sourcing US customers who can serve as compelling case study subjects, participate in co-marketing opportunities, provide testimonials, or engage in speaking engagements, further amplifying our credibility and reach.
• • You will be responsible for rigorously tracking the performance of all regional marketing activities. This includes detailed analysis of campaign results, reporting on return on investment (ROI), and leveraging these insights to continuously refine and optimize future marketing programs for maximum effectiveness.
• • Generating innovative and creative concepts that elevate the overall brand experience will be paramount. Your efforts will aim to enhance customer engagement, sharpen our market differentiation, and amplify the overall impact of Legora’s presence at every single touchpoint with potential and existing customers.