Marketing Manager (Content & Events) (m/f/d)

📋 Description

• • Own the end-to-end content engine by creating, repurposing, publishing, and distributing content across blogs, social media, newsletters, webinars, case studies, videos, and sales assets in collaboration with the Demand Generation Manager.
• • Transform complex hospitality, revenue management, and AI topics into clear, engaging, and customer-focused content tailored for hotel decision-makers, working closely with internal subject matter experts.
• • Plan, coordinate, and execute trade fairs, conferences, webinars, customer events, and partner events from initial planning through on-site execution and post-event follow-up.
• • Manage relationships with stand builders, designers, vendors, and internal stakeholders to ensure consistent, professional branding, messaging, and delivery of all event materials and trade fair presence.
• • Maintain and continuously improve website content, landing pages, and digital customer touchpoints in alignment with Product Marketing and Demand Generation teams.
• • Drive content distribution across social media platforms, email newsletters, partner channels, and repurposing workflows to maximize reach and engagement.
• • Coordinate cross-functional marketing projects, ensuring timelines, deliverables, and stakeholder expectations are met with precision and accountability.
• • Leverage AI tools including ChatGPT, Claude, Gemini, and other emerging technologies to accelerate content creation, research, event planning, and operational workflows.
• • Work in close partnership with the Head of Marketing, Demand Generation Manager, and Product Marketing Manager to align content and event strategies with overall brand goals and market positioning.
• • Ensure all marketing initiatives reflect the happyhotel brand voice and consistently deliver value to target audiences across B2B hospitality and technology sectors.
• • Maintain a hands-on approach to execution, taking full ownership of deliverables while adapting quickly to the fast-paced, evolving needs of a growing startup environment.
• • Collaborate across Marketing, Product, Sales, Customer Success, and external partners to ensure seamless integration of content and event efforts into broader business objectives.
• • Continuously optimize content and event performance through data-informed adjustments and iterative improvements based on audience feedback and engagement metrics.
• • Contribute to the development of an AI-first marketing environment by experimenting with automation tools, streamlining processes, and identifying new ways to enhance efficiency and impact.
• • Support the company’s mission to shape the future of hospitality technology by bringing innovative, AI-powered marketing solutions to life through compelling storytelling and strategic events.