Marketing Manager – Events & Community (Australia)

Binance Holdings Limited

Job Overview

Location

Australia, Sydney

Job Type

Full-time

Full Job Description

📋 Description

• Marketing Manager – Events & Community (Australia) is a pivotal role responsible for rebuilding Binance’s brand trust and local presence in the Australian market through strategic, compliant, and culturally resonant events and community initiatives. This position directly contributes to strengthening user engagement, fostering grassroots advocacy, and enhancing Binance’s reputation as a trusted leader in the blockchain and cryptocurrency ecosystem within Australia.
• The role involves designing and executing a full spectrum of community-driven experiences — from small, intimate meetups and educational workshops to large-scale brand activations and industry partnerships — all tailored to the Australian audience while adhering to local regulations and Binance’s global compliance standards. Success in this role is measured by increased community participation, positive brand sentiment, and measurable growth in user acquisition and retention.
• Day to day, the Marketing Manager will: develop and manage an annual events calendar aligned with Binance’s global marketing objectives and local market needs; identify, negotiate, and manage relationships with venues, vendors, speakers, and local partners; oversee end-to-end event logistics including budgeting, timelines, staffing, permits, and on-site execution; create compelling event concepts and themes that resonate with crypto enthusiasts, developers, investors, and the broader public; ensure all events comply with Australian financial promotions regulations and Binance’s internal compliance frameworks; collaborate with the global marketing team to align local activations with global campaigns and messaging; gather and analyze attendee feedback and event performance metrics to optimize future initiatives; manage social media amplification before, during, and after events to maximize reach and engagement; cultivate and nurture local community leaders, influencers, and ambassadors to organically grow Binance’s presence; coordinate with customer support and PR teams to ensure seamless user experience and timely issue resolution during events; maintain accurate records of event expenditures, ROI, and compliance documentation for internal and external audits.
• The Marketing Manager will sit within Binance’s global Marketing team, reporting to the APAC Marketing Lead, and will work closely with cross-functional teams including Product, Legal, Compliance, Customer Support, and Public Relations. The team operates with a startup-minded, agile culture despite Binance’s global scale, emphasizing ownership, innovation, and rapid execution. Based in Sydney, the role offers the opportunity to shape Binance’s footprint in one of the most dynamic crypto markets in the Asia-Pacific region, where regulatory clarity and user adoption are rapidly evolving.
• In this role, the individual will develop deep expertise in regulated event marketing within the fintech and blockchain space, gain hands-on experience navigating complex compliance landscapes in Australia, and build a proven track record in community-led growth strategies. They will enhance their stakeholder management skills by working across global and local teams, refine their ability to measure and optimize experiential marketing ROI, and position themselves as a trusted leader in crypto community engagement — skills that are highly transferable and in high demand across the Web3 and fintech industries.

🎯 Requirements

• Proven experience in event management, community marketing, or experiential marketing, preferably within fintech, blockchain, technology, or related industries.
• Strong understanding of the Australian market, including cultural nuances, regulatory environment (especially ASIC and financial promotions guidelines), and local user behavior in the crypto space.
• Excellent project management skills with demonstrated ability to manage multiple concurrent events, budgets, timelines, and vendors from concept to execution.
• Exceptional communication and interpersonal skills, with fluency in English and the ability to engage diverse audiences, including users, partners, regulators, and internal stakeholders.
• Ability to work independently and entrepreneurially in a fast-paced, ambiguous environment while maintaining high standards of compliance and quality.
• Proficiency in using event management tools, social media platforms, analytics software (e.g., Google Analytics, Meta Business Suite), and CRM or community management tools.

🏖️ Benefits

• Competitive salary package commensurate with experience, performance-based bonuses, and long-term incentives tied to Binance’s global success.
• Comprehensive health, dental, and vision insurance coverage for employees and eligible dependents.
• Generous paid time off, including annual leave, public holidays, and additional wellness days to support work-life balance.
• Access to Binance’s global learning and development platform, including courses on blockchain, leadership, and professional skills.
• Opportunity to work with a diverse, international team and contribute to a mission-driven organization shaping the future of global finance.
• Flexible work arrangements, including hybrid or remote options where feasible, to support productivity and well-being.

Skills & Technologies

Onsite

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Binance Holdings Limited

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About Binance Holdings Limited

Binance Holdings Limited operates Binance.com, a global digital-asset exchange and blockchain infrastructure provider founded in 2017. The company offers spot, futures, and options trading, custody, staking, and payment services across more than 100 jurisdictions. It also develops Binance Smart Chain, a programmable blockchain, and runs a venture arm, Binance Labs, investing in crypto startups. Despite rapid growth, it faces compliance challenges in several countries.

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