Marketing manager FR & Benelux (Culture & social)

Match Group, LLC

Job Overview

Location

Paris, France

Job Type

Full-time

Full Job Description

📋 Description

• Are you a visionary marketer with a passion for culture and social media, ready to ignite the Tinder brand in France and the Benelux region? Tinder, the app that revolutionized human connection and has facilitated over 97 billion matches globally, is seeking a dynamic Marketing Manager to lead our efforts in this vibrant market. This is a unique opportunity to shape the narrative of a globally recognized brand, driving engagement and fostering genuine connections through innovative, culture-first campaigns. You will be at the forefront of translating Tinder's mission into compelling local strategies, ensuring our brand resonates deeply with our diverse user base across France and the Benelux.
• In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that are deeply rooted in local culture and social trends. Your primary focus will be on creating and launching bold, impactful campaigns that capture the attention of our target audience and drive meaningful user engagement. This involves a deep understanding of the cultural nuances, social media landscapes, and consumer behaviors specific to France and the Benelux countries. You will leverage sharp go-to-market thinking and exceptional creative craft to ensure our campaigns are not only relevant but also groundbreaking.
• Social media will be the heartbeat of your strategy. You will be instrumental in fueling community-led content initiatives, identifying and capitalizing on emerging trends in real-time, and fostering a vibrant online presence. This requires a proactive and agile approach, staying constantly connected to the pulse of digital culture. You will work in close partnership with our social media agency, guiding them to develop and deliver best-in-class, platform-native ideas that align with Tinder's brand identity and marketing objectives. Your ability to translate broad marketing goals into specific, actionable social media tactics will be crucial for success.
• Beyond digital, you will be involved in orchestrating a range of marketing activities, from large-scale, integrated 360-degree campaigns to strategic partnerships and exciting in-person (IRL) activations. This requires a holistic view of the marketing mix and the ability to seamlessly integrate various channels and touchpoints. You will collaborate closely with cross-functional teams, including product, communications, and regional leadership, to ensure cohesive execution and maximum impact. Your role will involve managing projects from conception through to launch, ensuring timely delivery and alignment with overall business goals.
• A key aspect of this role is the commitment to continuous learning and optimization. You will be responsible for closely monitoring campaign performance, analyzing key metrics, and deriving actionable insights to inform future strategies. This data-driven approach will enable you to refine our marketing efforts, identify areas for improvement, and consistently raise the bar for creative excellence and effectiveness. Embracing Tinder's values of 'Never Stop Learning' and 'Spark Solutions,' you will foster a culture of experimentation, celebrate successes, and learn from challenges to drive ongoing innovation.
• You will champion Tinder's mission to foster real connections by understanding and reflecting the rich diversity of our members. By embracing different perspectives and ways of thinking, you will build better experiences for our users and contribute to a more inclusive and representative brand presence. This role demands a proactive, results-oriented individual who thrives in a fast-paced environment and is passionate about making a significant impact on a globally recognized brand. Your ability to own initiatives, innovate, and strive for excellence will be paramount as you help shape Tinder's next chapter in France and the Benelux.
• This is a hybrid role, requiring three days per week in our Paris office to foster collaboration and team synergy. You will be an integral part of the France & Benelux marketing team, contributing to a 'One Team, One Dream' ethos, working hand-in-hand with colleagues across functions and time zones to achieve our collective vision. Your strategic thinking, creative flair, and deep understanding of the French and Benelux markets will be key to unlocking new opportunities and driving Tinder's continued success in the region.

🎯 Requirements

• Proven experience in marketing management, with a strong focus on campaign development and execution, particularly within the consumer tech, dating, or lifestyle sectors.
• Deep understanding of the French and Benelux cultural landscapes and social media trends, with a demonstrated ability to translate these insights into effective marketing strategies.
• Excellent creative and strategic thinking skills, with a track record of developing and launching innovative, culture-first campaigns.
• Strong project management abilities, with experience managing multiple projects simultaneously from ideation to completion.
• Proficiency in data analysis and performance tracking, with the ability to derive actionable insights to optimize marketing efforts.
• Fluency in French and English is essential for this role.

🏖️ Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health and wellness benefits package.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning.
• A dynamic and inclusive work environment within a globally recognized brand.
• Potential for hybrid work arrangements, balancing in-office collaboration with remote flexibility.

Skills & Technologies

Apache Spark

Design

Hybrid

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Match Group, LLC

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About Match Group, LLC

Match Group, LLC operates the largest portfolio of online dating services, including Tinder, Match, Meetic, OkCupid, Hinge, Pairs, PlentyOfFish and OurTime. Headquartered in Dallas, Texas, the company provides subscription and advertising-based products across more than 40 languages to users in approximately 190 countries. It develops technology for matching, safety and monetization, generating revenue primarily through premium memberships and à-la-carte features. The business was spun off from IAC in 2020 and trades on the NASDAQ under MTCH.

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