Job Overview
Location
Vienna - Virginia - United States
Job Type
Full-time
Category
Data Science
Date Posted
June 16, 2026
Full Job Description
đź“‹ Description
- • Lead the development and execution of marketing strategies specifically tailored to the U.S. public sector, including federal, state, and local government agencies.
- • Drive awareness and adoption of Dun & Bradstreet’s business decisioning data and analytics solutions among public sector buyers and decision-makers.
- • Collaborate with sales, product, and customer success teams to align marketing initiatives with public sector sales goals and customer needs.
- • Create and manage targeted campaigns across digital, email, events, and traditional media channels to generate qualified leads and pipeline growth within the public sector.
- • Develop compelling messaging and content that communicates the value of Dun & Bradstreet’s solutions in addressing public sector challenges such as fraud detection, supplier risk management, and procurement efficiency.
- • Analyze campaign performance metrics to optimize marketing spend, improve ROI, and report outcomes to senior leadership.
- • Maintain deep understanding of public sector procurement processes, compliance requirements (e.g., FAR, DFARS), and key decision-making structures.
- • Build and nurture relationships with industry associations, trade publications, and government influencers to enhance brand credibility and visibility.
- • Represent Dun & Bradstreet at public sector conferences, trade shows, and government-focused events to strengthen market presence and generate engagement.
- • Coordinate with legal and compliance teams to ensure all marketing materials adhere to government advertising and procurement regulations.
- • Manage and mentor junior marketing staff and external agencies to ensure consistent brand messaging and high-quality deliverables.
- • Track competitor activity within the public sector space and adapt strategies to maintain a competitive edge.
- • Work cross-functionally with global marketing teams to localize and adapt campaigns for U.S. public sector audiences while maintaining brand consistency.
- • Prepare and present quarterly marketing performance reports to stakeholders, highlighting key metrics such as lead volume, conversion rates, and pipeline contribution.
🎯 Requirements
- • Proven experience in marketing to U.S. federal, state, or local government agencies
- • Demonstrated success in developing and executing B2B marketing campaigns in a data or analytics-driven industry
- • Deep understanding of public sector procurement regulations and buying cycles
- • Strong ability to analyze campaign data and translate insights into actionable marketing strategies
🏖️ Benefits
- • Competitive salary and performance-based bonus structure
- • Comprehensive health, dental, and vision insurance
- • Generous paid time off and holiday schedule
- • 401(k) plan with company matching contribution
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Dun & Bradstreet, Inc.
Dun & Bradstreet is a global provider of commercial data, analytics and insights on businesses. The company maintains a database of more than 500 million corporate entities worldwide, offering credit reports, risk management tools, sales and marketing intelligence, supply chain data, and compliance solutions. Founded in 1841, it serves enterprises, financial institutions and governments seeking to assess business creditworthiness, identify opportunities and mitigate risk. Its offerings are delivered through cloud-based platforms and APIs, integrating with customer systems to support informed decision-making across finance, procurement and regulatory functions.
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