Marketing Motion Designer

📋 Description

• • Are you a visionary Motion Designer with a keen eye for performance and a passion for driving tangible business results? Welltech, a global leader in the wellness industry with Ukrainian roots, is seeking a Performance-Driven Motion Designer to join our dynamic Creative Production team. We are on a mission to empower millions worldwide to start and stay well for life, and our innovative apps like Muscle Booster, Yoga-Go, and WalkFit are at the forefront of this movement. With over 25.5 million users already trusting our solutions, we are scaling rapidly and looking for talented individuals who want their impact to be real.
• • In the fast-paced world of performance marketing, every second counts. A mere split second can be the difference between a user scrolling past an ad and converting. This is where you come in. We're not just looking for someone to create visually appealing animations; we're searching for a strategic thinker who understands that exceptional design is a powerful catalyst for growth. You will be a pivotal member of our team, operating at the exciting intersection of data analytics and artistic creativity. Your role will extend beyond simply "making videos"; you will be instrumental in engineering high-impact visual assets specifically tailored for platforms like Facebook, TikTok, and Google, with the primary objective of capturing attention and driving conversions.
• • The ideal candidate embodies a unique blend of marketer's mindset and artist's execution. You possess an innate understanding of the psychological triggers that create a compelling "hook," the critical importance of a clear and actionable Call to Action (CTA), and the ability to meticulously iterate on creative concepts based on performance metrics. You will be responsible for crafting motion content that not only looks stunning but also performs exceptionally well, directly contributing to our user acquisition and revenue goals.
• • Your key responsibilities will include:
• • Direct-Response Design Excellence: Spearhead the creation of high-converting motion content for our primary advertising channels, including Facebook, Google, and TikTok. A significant focus will be placed on the critical first three seconds of each asset to maximize initial engagement and retention.
• • Iterative Creative Evolution: Collaborate closely with the marketing team to analyze creative performance data. This data-driven approach will enable you to "double down" on successful creative concepts, identifying what resonates with our target audience, and to strategically pivot away from underperforming assets, optimizing our marketing spend.
• • Engaging Visual Storytelling & Advanced VFX: Design and implement high-energy transitions, dynamic typography, and sophisticated compositing sequences. These elements must feel native to the specific social media platforms while consistently upholding our brand identity and aesthetic standards.
• • Strategic Collaboration for Growth: Forge strong partnerships with Video Producers and Growth Managers. You will actively participate in brainstorming sessions to conceptualize and develop creative strategies that are meticulously aligned with key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• • Fostering Creative Mentorship: Contribute actively to design reviews, providing constructive and insightful feedback to fellow team members. Equally, you will be open to receiving feedback, fostering a collaborative environment that elevates the entire team's conversion-centric design thinking and execution.
• • Proactive Trend Arbitrage: Maintain a vigilant awareness of emerging social media trends, platform-specific aesthetics, and innovative visual techniques (such as UGC-style content, high-spec 3D rendering, etc.). This proactive approach ensures our brand creatives remain relevant, fresh, and competitive in the ever-evolving digital landscape.
• • At Welltech, your work will have a direct and measurable impact. You will be part of a growing, diverse, and remote-friendly team of over 700 professionals spread across five hubs. We foster a culture where "growth together," "drive results," "lead by example," and "well-makers" are not just words, but core values that guide our actions. Join us and help millions transform their lifestyles and unlock their personal wellness journeys.