Marketing Operations Lead - Breakout Prop

Kraken

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• As Marketing Operations Lead at Kraken, you will be the strategic and operational backbone of a fast-growing marketing organization, ensuring systems, processes, and project management frameworks enable scalable execution across growth, creative, and analytics teams.
• You will report directly to the VP of Growth and serve as a critical member of the marketing leadership team, driving alignment, accountability, and flawless execution of campaigns, launches, and infrastructure projects while bridging creative and growth functions through data-informed workflows.
• Kraken is a mission-driven, fully remote cryptocurrency company with team members in over 70 countries, dedicated to accelerating global crypto adoption through industry-leading security, education, and client support, and you will contribute to this vision by building the operational foundation for sustainable marketing growth.
• You will design and implement marketing operations systems, tools, and processes that keep the organization running efficiently, including managing cross-functional initiatives, streamlining workflows, and ensuring no detail is missed in campaign and product launch execution.
• You will operationalize launches by managing timelines, deliverables, and dependencies, ensuring stakeholder alignment and informed execution across growth, lifecycle, creative, and product marketing teams.
• You will own the adoption and integration of marketing tools such as project management software, asset management platforms, and CRM systems, aligning teams around clear processes that drive efficiency and consistency.
• You will bridge creative and growth by streamlining creative production, running experimentation matrices, tracking creative performance, and optimizing resources to support data-informed growth marketing needs.
• You will serve as an operational liaison with Kraken as Breakout Prop integrates more deeply, playing a key role in developing processes for co-marketing efforts and ensuring seamless collaboration across organizations.
• You will operationalize experimentation frameworks by managing a testing pipeline that enables efficient testing of creative, channels, and messaging with minimal wasted spend, fostering a culture of rapid, evidence-based iteration.
• You will drive operational excellence by standardizing planning, prioritization, and reporting processes to ensure visibility, focus, and momentum across all marketing functions.
• You will champion AI-powered workflows by identifying and implementing AI tools and automation—such as prompt pipelines and agent-based workflows—to reduce manual lift and accelerate team output across the marketing organization.

🎯 Requirements

• 5+ years of experience in marketing operations, project management, or integrated marketing management, preferably in a high-growth tech, fintech, or crypto environment.
• Deep understanding of growth marketing channels, metrics, experimentation cadences, and how growth teams operate, with hands-on fluency in the work rather than just coordination.
• Proven ability to manage complex, cross-functional initiatives from conception through delivery, with strong systems thinking and strategic-to-execution translation skills.
• Proficiency with AI tools like Claude, ChatGPT, or similar platforms, including daily use to accelerate work and experience building automations or agent-based workflows.
• Expertise in implementing and managing marketing tools such as CRM, project management, collaboration, and analytics platforms to drive efficiency and consistency.
• Exceptional communication and organizational skills, with a talent for bringing clarity to complexity and momentum to friction-filled environments.

🏖️ Benefits

• Fully remote work model with colleagues in 70+ countries, enabling global collaboration and flexibility.
• Opportunity to work at the forefront of crypto innovation with a mission-driven company focused on financial freedom and inclusion.
• Access to industry-leading resources in crypto security, education, and client support through Kraken’s premium products.
• Culture of merit-based hiring that values passion and knowledge of crypto, encouraging applications even if requirements aren’t fully met.
• Commitment to diversity, equity, and inclusion, with Krakenites from over 50 language backgrounds and diverse talents celebrated.
• Ongoing application process with no fixed deadline, allowing candidates to apply when ready.

Skills & Technologies

Senior

Remote

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Kraken

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About Kraken

Kraken is a global cryptocurrency exchange established in 2011, offering spot and futures trading for Bitcoin, Ethereum and 200+ digital assets. Headquartered in San Francisco with entities worldwide, it serves retail and institutional clients, providing custody, staking, an NFT marketplace and OTC desk. The platform emphasizes security, regulatory compliance and educational resources.

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