Marketing Operations Manager

Perk.com Inc.

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• As a Marketing Operations Manager at Perk.com Inc., you will play a pivotal role in scaling the company’s demand generation and lifecycle marketing efforts through expert campaign execution and martech optimization, directly contributing to pipeline growth and revenue impact in a fast-moving B2B SaaS environment.
• You will own the end-to-end lifecycle of marketing campaigns in Marketo, ensuring seamless execution from design to reporting, while maintaining data integrity across systems and enabling sales-marketing alignment through sophisticated lead scoring and nurturing strategies.
• The Marketing Operations team is a strategic, data-driven hub within Perk’s global marketing function, collaborating closely with demand generation, product marketing, and sales to deliver integrated, high-impact campaigns that support the company’s mission to eliminate shadow work and power real work for over 10,000 global customers.
• In this role, you will deepen your expertise in enterprise martech stacks, gain hands-on experience influencing revenue-critical marketing initiatives, and develop leadership in marketing automation strategy — positioning you for advancement into senior marketing operations or growth marketing roles within a high-growth, innovative SaaS leader.
• Own end-to-end campaign execution in Marketo, including programme setup, QA, deployment, and reporting, ensuring all campaigns are launched accurately, on schedule, and with full tracking for performance measurement.
• Build and optimise automated nurture journeys that move leads through the funnel, accelerating conversion to SQLs and pipeline by leveraging behavioural triggers, dynamic content, and timely follow-ups tailored to audience segments.
• Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack, conducting regular audits and implementing fixes to prevent duplication, decay, or misalignment that could undermine campaign effectiveness.
• Set up and manage webinar programmes, including integrations with platforms like Zoom or ON24, automation of invitations and reminders, and post-event follow-up sequences to maximise attendance, engagement, and lead conversion.
• Implement and optimise A/B testing, audience segmentation, and personalisation tactics to improve email open rates, click-through rates, and conversion performance, using data to refine messaging and targeting over time.
• Maintain and evolve lead scoring models to support sales alignment and marketing qualification, collaborating with sales to refine thresholds and ensure MQLs are consistently defined and handed off at the right stage.
• Collaborate with demand generation, product marketing, and sales teams to deliver integrated, high-impact campaigns that align with product launches, seasonal initiatives, and account-based marketing (ABM) strategies.
• Monitor and analyse campaign performance, producing actionable insights and recommendations for stakeholders, including dashboards and executive summaries that highlight ROI, funnel velocity, and areas for optimisation.
• Support martech evolution by helping evaluate new tools, integrations, and process improvements — such as Customer.io, data enrichment platforms, or attribution software — that scale impact and enhance the efficiency of the marketing technology ecosystem.

🎯 Requirements

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
• Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).
• Track record of building and refining nurture and lead scoring frameworks that drive measurable pipeline growth.
• Strong analytical mindset, comfortable interpreting campaign data to inform decisions.

🏖️ Benefits

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with 25 days of annual leave plus bank holidays
• Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex
• Plan for your future with our qualifying earnings company pension plan with Aviva
• Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
• Rest assured that you’re covered by income protection in case you experience a long-term sickness or absence
• Leverage tax-efficient cycle and electric car schemes with Cycle2Work & Octopus
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Focus on your family with 12-16 weeks’ paid parental leave
• Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
• Broaden your horizons with up to 20 'Work from Anywhere' days per year
• Stay savvy with access to a wide variety of discounts and rewards
• Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
• Let us help you move to one of our hubs with relocation support

Skills & Technologies

Spring

REST

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Perk.com Inc.

Visit Website

About Perk.com Inc.

Perk.com Inc. operates a cloud-based employee rewards and recognition platform that lets employers allocate points redeemable for merchandise, gift cards and experiences. The SaaS product integrates with HRIS and collaboration tools to automate milestone and peer-to-peer awards, provide analytics on engagement, and manage global tax-compliant fulfillment. Founded in 2010 and headquartered in Austin, Texas, the company serves mid-market to Fortune 500 clients seeking to reduce turnover and reinforce culture through real-time recognition programs.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.