Marketing Operations Manager

📋 Description

• • As a Marketing Operations Manager at Limble CMMS, you will serve as the operational backbone of the marketing engine, ensuring that technology, data, and processes are optimized to drive measurable pipeline and revenue outcomes. Your work will directly support go-to-market efforts by enabling flawless campaign execution, effective lead nurturing, and seamless sales handoffs through a data-driven, automation-first approach.
• • You will administer and optimize the marketing technology stack, with a focus on HubSpot Marketing Hub and Salesforce integration, ensuring workflows, forms, lead scoring, and lifecycle stages are fully leveraged and data flows seamlessly across systems to support accurate attribution and campaign performance.
• • You will drive automation and efficiency by implementing marketing automation best practices and leveraging AI to enhance campaign execution, lead nurturing, and lifecycle management, ensuring scalability and consistent performance across multi-channel initiatives.
• • You will ensure data integrity and performance visibility by establishing standardized UTM usage, source tracking, and tagging practices, enabling robust attribution and actionable insights into marketing performance and ROI.
• • You will evaluate and integrate emerging marketing technologies and AI capabilities, researching tools like G2, ZoomInfo, and Clay to enhance personalization, predictive analytics, and campaign optimization based on intent data and market trends.
• • You will provide end-to-end operational support for multi-channel campaigns across inbound, outbound, and intent-based initiatives, managing execution of email, paid media, and events while collaborating with demand generation and channel marketing to refine segmentation and scale campaign setup.
• • You will optimize audience and lead flow by managing lead routing logic and leveraging orchestration platforms such as LeanData or Qualified to ensure seamless sales handoff, clear funnel visibility, and improved conversion rates.
• • You will deliver strategic insights by partnering cross-functionally to define key marketing metrics, develop comprehensive reporting and dashboards, and conduct performance analysis to identify trends and deliver actionable recommendations that enhance ROI and accelerate pipeline growth.
• • You will join a mission-driven company that empowers maintenance and reliability professionals worldwide, working within a collaborative Revenue Operations team that values process excellence, innovation, and data-informed decision-making to support sustainable business growth.
• • In this role, you will develop deep expertise in B2B SaaS marketing operations, gain hands-on experience with AI-powered automation and advanced attribution modeling, and position yourself as a strategic enabler of revenue growth through technology, data, and process optimization.