Marketing Operations Program Manager

Ping Identity Corporation

Job Overview

Location

USA - Denver, CO - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Ping Identity is seeking a dynamic Marketing Operations Program Manager to join their innovative Marketing Operations team. This pivotal role is designed to be the operational backbone of the company's marketing strategy, ensuring seamless integration of data, systems, and processes. The successful candidate will be instrumental in enabling efficient marketing execution and fostering informed decision-making, ultimately driving the company's growth and market position. This role is crucial for operationalizing key strategic frameworks such as the Ideal Customer Profile (ICP) and Marketing Qualified Accounts (MQA), and will lead critical cross-functional initiatives to scale the processes that power a high-performing, account-centric marketing organization. By connecting disparate elements of the marketing ecosystem, this position ensures that marketing efforts are not only effective but also strategically aligned with business objectives, contributing directly to the company's mission of making digital experiences secure and seamless.
• In this role, you will be responsible for the comprehensive operationalization of Ping's Ideal Customer Profile (ICP) across all relevant systems, ensuring consistent segmentation, precise territory design, and a robust target account strategy. You will define, implement, and scale the Marketing Qualified Account (MQA) framework, working collaboratively with the Analytics, RevOps, and IS teams to ensure alignment and effectiveness. A key aspect of your work will involve supporting the strategic evolution from a traditional lead-based marketing approach to a more sophisticated account- and buying group–centric model, leveraging platforms such as Salesforce, Marketo, and 6sense to achieve this transformation. You will also take the lead in the end-to-end execution of high-impact, cross-functional strategic initiatives. These initiatives may include, but are not limited to, ICP refinement, MQA rollout, improvements to the lead-to-Annual Recurring Revenue (ARR) process, data governance enhancements, and Go-To-Market (GTM) pilots. Furthermore, you will act as an internal consultant to the Marketing department, proactively taking on ambiguous, high-priority projects and driving them through to successful completion, demonstrating strong problem-solving and project management skills. Your responsibilities will extend to designing and optimizing end-to-end marketing processes, from intake and build phases through quality assurance, launch, and comprehensive reporting, utilizing tools like Asana and Helpdesk to streamline workflows and enhance efficiency.
• Ping Identity is a leader in the intelligent, cloud identity platform space, enabling secure and seamless digital experiences for users across various industries. The company serves some of the largest and most demanding enterprises globally, including over half of the Fortune 100. Ping Identity is headquartered in Denver, Colorado, with a significant global presence. The company culture is built on the principle of 'digital freedom,' inspiring employees to cultivate innovation and bring their authentic selves to work, celebrating individuality and diversity. This is a company that is actively changing the landscape of cybersecurity, digital experiences, and identity and access management, offering a dynamic and forward-thinking environment for its employees.
• This role offers a unique opportunity to significantly impact Ping Identity's marketing operations and overall business strategy. You will gain invaluable experience in operationalizing complex frameworks like ICP and MQA, and in driving the transition to an account-centric marketing model. The position provides a platform to hone your skills in cross-functional leadership, strategic initiative execution, and process optimization within a leading enterprise B2B SaaS company. You will have the chance to work with cutting-edge marketing and sales technologies and develop a deep understanding of the lead-to-revenue lifecycle. Success in this role will lead to enhanced influence within the organization, the ability to shape strategic marketing processes, and opportunities for professional growth and development in a supportive and innovative environment.

🎯 Requirements

• 5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS.
• Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.).
• Proven ability to lead complex, cross-functional initiatives end-to-end.
• Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense.
• The ability to navigate the organization and influence priority calls using clear, data-backed evidence.
• A knack for solving ambiguity and creating structure where the path forward isn't always clear.

🏖️ Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)

Skills & Technologies

Remote

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Ping Identity Corporation

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About Ping Identity Corporation

Ping Identity Corporation provides identity and access management software for enterprises. Its platform enables secure authentication, single sign-on, multi-factor authentication, and identity governance across cloud, hybrid, and on-premises environments. The company serves financial services, healthcare, government, and retail sectors, helping organizations protect customer and workforce identities. Solutions include PingOne cloud services, PingFederate, PingAccess, and PingDirectory, supporting standards like SAML, OAuth, and OpenID Connect. Founded in 2002 and headquartered in Denver, Colorado, Ping Identity is publicly traded and focuses on reducing security risks while improving user experience.

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