Marketing Producer/Senior UA

Appodeal, Inc.

Job Overview

Location

Barcelona, Spain

Job Type

Full-time

Full Job Description

📋 Description

• Own and scale user acquisition strategy across Google Ads and Meta (Facebook) with full ownership of campaign performance and growth for 100% IAA mobile gaming titles.
• Lead end-to-end campaign execution for both Android and iOS platforms, including setup, scaling, optimization, and budget allocation.
• Continuously optimize campaign performance through structured A/B testing of creatives, bidding strategies, targeting parameters, and funnels to identify scalable growth levers.
• Design and execute meaningful experiments to measure incrementality, conversion efficiency, and user retention, translating insights into actionable campaign adjustments.
• Collaborate closely with creative, product, ASO, and data teams to align on testing roadmaps, performance goals, and cross-functional optimization initiatives.
• Proactively identify manual processes in campaign management, reporting, and creative testing, and drive automation to improve speed, scalability, and operational efficiency.
• Maintain deep expertise in mobile attribution ecosystems including MMPs, SKAN (SKAdNetwork), Aggregated Event Measurement (AEM), and post-IDFA tracking methodologies.
• Analyze performance data independently using BI tools such as Tableau or equivalent to extract insights, monitor KPIs, and inform strategic decisions.
• Contribute to the broader UA team strategy by sharing learnings, raising execution standards, and mentoring peers on best practices in performance marketing.
• Leverage AI tools such as ChatGPT, Claude, or Gemini to accelerate campaign setup, creative iteration, reporting automation, and data analysis workflows.
• Utilize AI-assisted development environments like Cursor or Claude Code to streamline repetitive tasks and enhance decision-making speed in campaign optimization.
• Maintain a highly analytical, structured, and detail-oriented approach to all aspects of user acquisition, ensuring precision in budget allocation and performance tracking.
• Operate with strong ownership and independence, driving results without constant oversight while maintaining alignment with company-wide growth objectives.
• Demonstrate curiosity and proactivity by constantly testing new tactics, staying updated on platform changes, and seeking opportunities to improve campaign efficiency.
• Communicate clearly and effectively across cross-functional teams to align stakeholders on campaign goals, test results, and strategic priorities.
• Manage large advertising budgets with a focus on profitability, ROI, and sustainable scaling across high-volume mobile gaming markets.

🎯 Requirements

• 3-5+ years of UA / performance marketing experience in mobile gaming
• Deep, hands-on expertise in Google Ads and Meta (Facebook) — must-have
• Strong experience running campaigns for both Android and iOS apps
• Solid understanding of Advanced iOS Measurement (AEM) and SKAN-based setups
• Proven track record of managing large budgets and scaling profitable campaigns
• Strong understanding of the mobile attribution ecosystem (MMPs, SKAN, conversion tracking, incrementality, etc.)

🏖️ Benefits

• Opportunity to work with a globally dispersed team of talented professionals
• Culture centered on continuous learning and personal growth
• Mission-driven environment focused on impacting the mobile app industry
• Emphasis on enjoying the journey and having fun while achieving goals

Skills & Technologies

iOS

Android

Senior

Remote

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Appodeal, Inc.

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About Appodeal, Inc.

Appodeal is a supply-side monetization platform that enables mobile app publishers to manage and optimize ad inventory across multiple networks through a single SDK. It aggregates demand from major ad sources, applies real-time bidding, and provides analytics for revenue and user engagement. Founded in 2014, the company serves indie developers and large studios worldwide, offering mediation, user acquisition, and growth tools without requiring exclusivity or long-term contracts.

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