Marketing Scientist

OpenAI, Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• The Marketing Scientist role at OpenAI is a senior individual contributor position focused on advancing measurement capabilities for OpenAI Ads to prove and improve advertisers’ media performance. This role is critical to ensuring that advertising investments are evaluated with rigor, transparency, and privacy-forward practices, directly supporting OpenAI’s mission to responsibly deploy AI at scale.
• Day to day, the person will partner with Sales, advertisers, and agencies to shape learning agendas, interpret measurement results, and improve media performance; apply rigorous advertising measurement approaches across attribution, incrementality, and marketing mix modeling; develop scalable measurement programs and guidance; collaborate with Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities; work with measurement partners and industry stakeholders to support adoption and trust; and communicate complex concepts clearly to technical and non-technical audiences while upholding high standards for privacy, quality, and transparency.
• The Marketing team at OpenAI operates at the intersection of AI innovation and market impact, working closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to understand customer audiences, influence product development, build sustainable monetization models, and drive awareness and adoption of OpenAI’s products. The team takes a data-driven approach to uncover market dynamics and customer needs that shape product strategy and go-to-market efforts.
• In this role, the person will deepen expertise in advanced advertising measurement methodologies, gain experience scaling measurement tools and workflows across global teams, influence advertiser trust through transparent and privacy-safe practices, and contribute to the development of scalable, reusable measurement capabilities that become foundational to OpenAI Ads’ success. They will also strengthen cross-functional collaboration skills in high-ambiguity, fast-paced environments without relying on formal authority.

🎯 Requirements

• Deep expertise (10+ years) in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as marketing mix modeling (MMM)
• Hands-on experience working with large datasets using SQL, Python or R, and AI-enabled analytical workflows while maintaining rigor and judgment
• Proven ability to design or operate lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards
• Experience partnering with third-party measurement providers, including partner onboarding, APIs, data integrations, and translating partner needs into practical product requirements
• Demonstrated success collaborating with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities
• Ability to translate complex statistical concepts into practical decisions for both technical and non-technical audiences

🏖️ Benefits

• Opportunity to work on high-impact measurement initiatives that directly influence advertiser success and OpenAI Ads’ growth
• Collaboration with world-class teams across Sales, Product, Engineering, Data Science, and Partnerships in a mission-driven environment
• Access to cutting-edge AI tools and analytical workflows to enhance measurement innovation and scalability
• Professional growth in a fast-paced, high-ambiguity setting that values influence without formal authority and rewards sound judgment
• Commitment to privacy-forward, trustworthy measurement practices that uphold ethical standards in AI-driven advertising
• Flexibility to work in New York City or San Francisco with support for reasonable accommodations and equitable hiring practices

Skills & Technologies

Python

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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